BRAND'S Bird's Nest is expanding its role as part of consumers' everyday self-care routines with a new brand communication concept, "Because You Are a Precious Diamond, Care for Yourself Every Day with BRAND'S Bird's Nest." Aiming to elevate self-care for today's consumers through deep nourishment, the brand highlights advanced FTIR (Fourier-Transform Infrared Spectroscopy) technology—a cutting-edge method that utilizes infrared light to analyze the molecular structure and composition of substances. This underscores the brand's rigorous standards and meticulous quality assurance in verifying the authenticity of bird's nest before reaching consumers. Alongside this launch, BRAND'S has introduced iconic presenter "Anne Thongprasom," who embodies and conveys the message of choosing the very best for oneself every single day through the brand's new commercial campaign.
Napis Sasivimolkul, Marketing Director - BRAND'S Bird's Nest, Suntory Beverage & Food (Thailand) Co., Ltd., said, "Today, consumers embrace a variety of self-care routines—from exercise and skincare to aesthetic treatments—reflecting how modern individuals are increasingly prioritizing themselves. Through an in-depth understanding of consumer insights guided by the Seikatsusha philosophy—a concept that sees people beyond their roles as consumers, valuing their unique experiences, feelings and needs to create value that truly matters to them—which lies at the heart of the company's business approach, we have found that consumers are seeking more holistic self-care that nurtures both youthful vitality and long-term wellness. As a result, there is a growing focus on 'Inside-Out Care'—deep nourishment from within—to complement self-care across all dimensions. In response to this evolving consumer mindset, we are introducing a new brand communication concept, 'Because You Are a Precious Diamond, Care for Yourself Every Day.' We believe that everyone is like a precious diamond, deserving of care and the best choices for themselves every day."
FTIR Innovation for Quality Inspection and Bird's Nest Authenticity Verification
To meet the demands of deep self-care, BRAND'S Bird's Nest prioritizes quality at every step, starting from the meticulous selection of premium, genuine bird's nest. By utilizing advanced FTIR technology, The brand precisely analyzes the unique molecular fingerprint of bird's nest to inspect quality and prove the authenticity. This process ensures premium-grade, genuine bird's nest pieces featuring their natural, delicate off-white color. It is naturally rich in NANA (N-Acetylneuraminic Acid) and Zinc, which contributes to the normal function of the immune system and to the protection of cells from oxidative stress. Every product also undergoes more than 150 stages of manufacturing and quality checks to deliver uncompromising quality, reflecting rigorous scientific standards, meticulous craftsmanship, and attention to detail in every bottle. It serves as an exceptional choice for deep nourishment, empowering individuals to radiate confidence and elegance on the outside.
Bringing the Value of Self-Care, as Precious as a Diamond, to Life Through Esteemed Presenter "Anne Thongprasom"
BRAND'S Bird's Nest has selected "Anne Thongprasom" as its presenter, representing the modern woman who seamlessly balances multiple roles in life, from her work both in front of and behind the camera to her active lifestyle. Like a precious diamond that shines from every facet, she embodies the value of taking thoughtful care of herself. This aligns with the brand's new communication concept, "Because You Are a Precious Diamond, Care for Yourself Every Day," which aims to inspire everyone to recognize their self-worth and embrace deep nourishment to radiate confidence outward to the world.
Anne Thongprasom stated, "For me, self-care is not just about appearance or what we see on the outside. It is about valuing yourself and taking care of yourself from within. I practice self-care in various ways—eating nutritious food, exercising regularly, and getting enough rest. But when it comes to the deeper details, I choose BRAND'S Bird's Nest. Their meticulous care at every stage and their use of FTIR technology to verify authenticity gives me confidence in their standards, making it an essential part of my daily self-care routine."
360-Degree Communication Strategy Featuring a New Commercial Film
The new commercial film features "Anne Thongprasom" stepping into an elevator while choosing BRAND'S Bird's Nest, communicating the idea of "elevating" self-care to another level. It presents the perspective that comprehensive self-care is not just about outward appearance, but also includes choosing what is best to care for oneself deeply, enabling everyone to live life confidently and shine in their own unique way.
The campaign is being rolled out across a comprehensive 360-degree mix—spanning television, online media, influencers, and point-of-sale displays nationwide—to drive awareness among all consumer segments through multiple touchpoints. The new commercial film is available to watch starting today on television and online platforms at https://www.facebook.com/share/v/1GzMcGaQi8/
"Every bottle of BRAND'S Bird's Nest reflects our commitment to scientific standards, quality, and meticulous attention to detail. We will continue to foster a deeper understanding of inside-out self-care, ensuring that BRAND'S Bird's Nest becomes an integral part of consumers' everyday self-care routines," Napis concluded.
*A varied and balanced diet comprising the five food groups in appropriate portions is recommended.
