Miss Jaturaporn Thanapornsungsuth, SVP - Head of Marketing at Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under the BRAND'S trademark in Thailand and Indochina, stated: "The 'BRAND'S BRAIN CAMP: Discover Yourself, Shape Your Future' project reflects BRAND'S Essence of Chicken's commitment to operating under Suntory's core value of 'Giving Back to Society.' We believe that the youth are a vital foundation of national development. We therefore aim to create opportunities for students to discover their interests and potential, develop skills, and broaden their perspectives through diverse experiences, through comprehensive activities designed to support future planning for upper secondary students. This covered everything from the BRAND'S BRAIN CAMP Event roadshows across four major cities nationwide, which opened six learning zones for holistic youth development in collaboration with the Digital Economy Promotion Agency (depa) and direct interactions with professionals across diverse fields, alongside certificates to support university applications; the BRAND'S x TCASter Mock Exam campaign supporting practice through online mock exams; the BRAND'S BRAIN CAMP LIVE program on TikTok delving into two popular study tracks: Science and Arts & Social Sciences; to another key highlight, BRAND'S ProXperience, an internship program with leading organizations that enabled students to gain real experience and develop essential skills for the future working world."
Key Highlights of Success: 'BRAND'S BRAIN CAMP: Discover Yourself, Shape Your Future'
The BRAND'S BRAIN CAMP 2026 program was designed to provide comprehensive activities for self-discovery as well as academic and career preparation. Over the course of more than five months of execution this year, the initiative received an overwhelmingly positive response from students, teachers, and parents nationwide. In particular, the BRAND'S x TCASter Mock Exam campaign under the mechanic 'Buy 1 bottle of BRAND'S, get 1 free Mock Exam redemption' garnered overwhelming interest, exceeding targets with more than 14,000 mock exam redemptions by students across the country. This ran alongside the BRAND'S BRAIN CAMP LIVE program on TikTok, which attracted live viewers and was further developed into guidance content, generating broad awareness and passing on inspiration to students nationwide.
Meanwhile, the BRAND'S BRAIN CAMP Event roadshow across four major provinces--Chiang Mai, Khon Kaen, Bangkok, and Songkhla (Hat Yai)--offered students experiential learning across six activity zones: Self-Discovery, discussions with university seniors and experienced professionals at the University & Career Clinic, TCASter Mock Examination trials, the Scholarship booth, the Mental Health Healing space for emotional care and stress management, and the Skilled & Portfolio Workshop sessions, helping students explore their genuine interests and truly discover their "right career path."
Furthermore, the program extended learning into the real working world through BRAND'S ProXperience, which granted 55 selected students the opportunity to intern with leading companies in their fields of interest. Interns learned from real situations and developed essential work skills, helping them envision their career paths more clearly, apply their acquired knowledge and experience to their higher education decisions, and build distinctive real-world portfolios for higher education and future careers. Participants shared positive feedback, noting that the experience broadened their horizons and instilled confidence in choosing their future paths.
"The success of this initiative truly reflects the determination of Thai youth to discover themselves, plan their education, and choose career paths that genuinely align with their potential. BRAND'S Essence of Chicken is proud to play a role in providing opportunities for students to learn, hone their skills, spark inspiration, and uncover their capabilities to grow into an important force for the country. We are ready to continue the BRAND'S BRAIN CAMP program in 2027 to serve as a driving force for Thai youth nationwide to discover who they are and step firmly into the future they aspire to," concluded Miss Jaturaporn.
For more details and upcoming activities next year, please visit https://brandsbraincamp.com and Facebook: BRAND'S World Thailand
