The program, which was previously only offline, has now been developed as a combination of online and offline training modules for young digital entrepreneurs as well as business owners of traditional companies with digital aspirations. Alibaba Business School aims to expand the reach of the program through the online version.
The online portion of the program will be conducted from March 2, 2020 for a duration of six weeks, with the cost of the online course fully covered by Alibaba Business School. It will provide first-hand exposure to e-commerce and digital innovations, access to business leaders across Alibaba and China, as well as an opportunity to connect with like-minded, leading entrepreneurs in participants' own region, through exercises, interactive lectures, and dynamic discussions. During the training, participants will learn about China's digital economic transformation, Alibaba's own successes and mistakes and the work that went into creating a company culture and management practices as they grew from a fledgling start-up into a full e-commerce ecosystem.
During the online training course, participants will receive assignments on a weekly basis and a capstone project at the end. Based on the outcome of the online participation and the assignments/project completions, the top performers of this class will be invited to attend the offline immersion at Alibaba Group's headquarters in Hangzhou, China once the travel restrictions due to the pandemic are lifted. For more information on the enrollment criteria and the full program details, please follow the URL here.
Source: 124 Communications Consulting