NESCAFE BLEND & BREW is kicking off the year with the "Chinese New Year Great Blessings with Gold, a Car, and a House Campaign," blessing Thai people for the Year of the Ox by giving away a gold NESCAFE mug, a car, and a house, plus other prizes worth more than 10 million baht. Thai consumers will also be blessed with the perfectly balanced taste and irresistible aroma of NESCAFE BLEND & BREW. They can enhance their luck through interactive everyday blessings from auspicious mug and pouch collections as well as the first-ever fortune telling coffee sticks in Thailand.
NESCAFE is investing 140 million baht in the campaign. According to a Kantar survey, Thai consumers adjusted their consumption behavior in 2020, whether studying or working from home. This resulted in a 12% increase in home consumption. NESCAFE BLEND & BREW continued to strongly hold its number one position during the year.
Mr. Jojo Dela Cruz, Business Executive Officer - Coffee and Creamer Business Unit at Nestle (Thai) Co., Ltd., said, "Despite our concerns about the living environment, Thai consumers have always loved and supported NESCAFE. As the number one coffee brand with a strong presence of more than 48 years in Thailand, NESCAFE aims to deliver the power of positive blessings through the great flavor and aroma of finely roast and ground coffee - NESCAFE BLEND & BREW coffee to give everyone a happy start to the year. We are wishing everyone great luck for the Year of the Ox through our new campaign offering the most prizes along with interactive blessings."
To offer happiness to Thai people to welcome the Thai and Chinese New Year, coffee lovers can enjoy the great taste and aroma of NESCAFE BLEND & BREW while receiving everyday blessings through the campaign's three key elements.
Element 1 - Great Blessings with Gold, a Car, and a House: NESCAFE BLEND & BREW is giving away more prizes than ever this year. They include a chance to win one of three grand prizes: a gold NESCAFE mug worth over one million baht, a car worth over one million baht, and a house worth more than 1.3 million baht. It also gives out gold necklaces every week and gold bars every month with the total value of the prizes being offered is more than 10 million baht.
Element 2 - Interactive Auspicious Mug Collections: Enjoy a greater blessing experience with two new series of interactive collectible mugs, the Auspicious Animals and Angels collections. To create the collections, NESCAFE collaborated with famous fortune teller Tossaporn Sritula, better known as Mor Chang, and renowned illustrator Phannapast (Yoon) Taychamaythakool.
Coffee lovers will delight in the splendid Chinese-style illustrations of eight auspicious animals and eight goddesses featured on the two mug collections, which come to life with AR technology. Each mug delivers an interactive 3D blessing to everyone for luck and prosperity throughout the year. Each collection comes with eight collectible mug designs.
Element 3 - Interactive Fortune-Telling Coffee Sticks and Auspicious Packs: NESCAFE BLEND & BREW is offering the first interactive fortune-telling packaging innovation in Thailand. In addition to enjoying the great flavor and aroma, coffee lovers can use the Recall augmented reality (AR) app to scan the limited-edition packaging and receive one of 48 different 3D interactive predictions about their future. There is also a new collection of eight NESCAFE BLEND & BREW pouches to scan and enjoy using AR technology, and you can even add an auspicious frame to a selfie.
"To promote this year's big campaign, NESCAFE also features two presenters, Jirayu (James) Tangsrisuk and Pimchanok (Bai Fern) Luevisadpaibul, in a commercial called 'Golden Luck Gentleman,' which is currently airing on several channels. We are confident it will receive excellent feedback from consumers," added Mr. Dela Cruz.
Consumers can enjoy great taste and aroma and receive an everyday blessing by purchasing NESCAFE BLEND & BREW for 219 baht to get a free NESCAFE mug with an auspicious animal illustration to add even more luck to their Chinese New Year. This special offer is available at participating supermarkets and hypermarkets nationwide from today until 10 February, 2021. And waiting to meet with the new Angels Collectible Mug Collection available from February 11 until supplies last.
Win and become a millionaire! NESCAFE BLEND & BREW is giving away big prizes worth more than 10 million baht. It's easy to take part in the campaign after enjoying the great taste and aroma of NESCAFE BLEND & BREW. Simply fasten five empty sticks of NESCAFE BLEND & BREW, NESCAFE AMERICANO, or NESCAFE LATTE together and send them along with your name, address, and mobile number handwritten on a separate sheet of paper to PO Box 1, Phasi Charoen Post Office, Bangkok 10160, from today until 31 March, 2021. Find out more about the NESCAFE campaign and lucky draw by visiting https://th-th.facebook.com/Nescafe.TH
Source: ABM