CP Freshmart and partners join forces to promote safety at local fresh markets

Friday 29 January 2021 14:31
CP Freshmart, the retail arm of Charoen Pokphand Foods PCL (CP Foods), joined forces with True Corporation and community volunteers, hosted a "Big Cleaning Day" event at multiple fresh markets in Bangkok and nearby areas to prevent the spread of the COVID-19, ensuring food safety.

The volunteers recently cleaned up Tao Poon market, Bangkok, and donated disinfectants, cleaning tools and alcohol gels to Tao Poon market's sellers. The efforts aim at boosting customer's confidence in visiting the fresh market and, in turn, making sure that sellers, including CP Foods' partners, are working in a safe environment.

Aside "Big Cleaning Day" event, Ms. Darunrut Apikasemsant, general manager at CP Foods and CP Freshmart volunteers, added that CP Freshmart has teamed up with True Corporation to installed WIFI in the market, allowing sellers to use True Smart Merchant. The contactless payment will promote good hygiene and social distancing, keeping both shops and consumers with minimal infection risk during the outbreak. The application will also help driving Tao Poon Market towards Market 4.0. The digital transition is expected to be completed by March 2021.

Mr. Songwut Thongcharat, owner of Tao Poon Market, Bang Sue District, said that the market takes into account the cleanliness and safety of consumers. There are intensive preventive measures such as temperature scanning at the entrance and a mask wearing policy. Moreover, every shop in the market must provide an alcohol gel for customers.

"Thank you CP Freshmart for supporting Tao Poon Market community. This project is reassuring consumers that our market has a stringent safety standard in line with the government's policy," he said

In addition to Tao Pon market, CP Freshmart has supported safety measures in multiple fresh markets in Bangkok and nearby areas such as Saeng Charoen Market in Samut Prakan Province, Bang Yai market in Nonthaburi province, Inter Mart market in Pathumthani and Yingcharoen Market in Bangkok.

CP Freshmart has continuously maintained safety measures to prevent the spread of COVID-19 at its own branches nationwide, along with hosting "Big Cleaning" activities in cooperation with surrounding communities and fresh markets throughout the country to build consumer confidence in products and services that are fresh, clean, and safe, helping its partners overcome the COVID-19 crisis.

Source: CPF