Car4Cash, a leader in the automotive refinance market, solidifies its consumer's top-of-mind position by releasing a new brand campaign, "Overcoming Challenges with a Smile with Car4Cash". The year-round campaign aims to capture the growing the refinance market by providing unique solutions for vehicle owners through new features and offerings such as additional loans for customers, even during the installment payment in-process, and first installment period extension for up to 90 days for new customers.
Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said that "Car4Cash has been the number one brand in heart of consumers for more than 17 years. We have been acknowledged as the alternative source of funding that provides features with right-on-target insights on customer's needs, particularly during the challenging time. This year, we want to reaffirm our commitment to being at car owner's side and the support force that helps our customers to keep moving forward even in the most challenging time. Therefore, "Overcoming Challenges with a Smile with Car4Cash" campaign was initiated with an aim to provide worry-free solutions, and unique selling propositions, starting with the offering of additional loans for eligible car owners even when they are still making installment payment, as well as extending the first installment period for up to 90 days* for new customers who apply for the loans from 4 February 2021 to 31 March 2021."
Car4Cash is also creating a commercial video to reach a wider audience while maintaining the brand's signature light-hearted and feel-good approaches. The commercial features legendary comedic entertainer 'Khom Chuanchuen' in an unconventional character of a lizard who reminds the audience to stay positive and not to lose their wills to overcome challenges. In Thai belief, a lizard sound can be a sign, or warning to be cautious.
"The campaign is one of Car4Cash's initiatives to offer products and services that serve our customers' multi-dimensional needs. We also want to convey an underlining message that the brand offers solutions to the financial issues of vehicle owners, as well as being a key driving force to share strength and smile for the society," Mrs. Kittiya added.
Car4Cash is an option for vehicle owners seeking to improve financial liquidity and their businesses' cash flow. For more information, please visit
*Terms and conditions are at the discretion of Krungsri Auto
The New Experience with Krungsri Auto
Krungsri Auto, a leader of automotive finance business under Krungsri, offers a variety of loan services, including "Car for Cash", "Krungsri Rod Baan", "Krungsri New Car", "Krungsri Used Car", and "Krungsri Truck" operated by Krungsri Auto Group, Bank of Ayudhya Public Company Limited, "Krungsri Motorcycle", "Krungsri Big Bike", "Krungsri Used Big Bike" "Car for Cash Motorcycle" "Krungsri Inventory Finance" as well as insurance services by "Krungsri Auto Broker", operated by Ayudhya Capital Auto Lease Public Company Limited.
Customers can access these financial services through Krungsri Auto's 51 branches and the Bank of Ayudhya's branches nationwide, and Krungsri Auto Call Center (tel. 02-740-7400, press 1). Visit www.krungsriauto.com or www.facebook.com/krungsriauto for more details.
Source: FleishmanHillard Thailand