Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, "COVID-19 has impacted many industries in Thailand, including the automotive sector. Honda continuously adapts our plans to run our business well. The most important thing is that we are grateful to our customers, who have always placed their confidence and trust in us. As a result, Honda has maintained our Number One position in the passenger car market, just as we did last year and over the last two months. We also ranked as the leader in four main segments including the Subcompact and Eco-Subcompact, Compact, Mid-size sedan (D-segment), and L-SUV segments. The highlight of this year's motor show is the Honda City TURBO, the first city car model in 'The City Series'. Its success is reinforced by the overwhelming feedback it has received from customers and maintaining its leading status in this segment. Other highlights include the new Honda City e:HEV and the all-new Honda City Hatchback, two new models that were added to reinforce Honda's city car lineup, along with other models in various segments. Every model is being offered as part of our 'Honda Big Smile' campaign to meet all customers' needs, and we are positive that this event will stimulate the automobile market starting in the first quarter of the year so it becomes more active."
Model Highlights at the Motor Show:
- The Honda City TURBO, the city car that has been winning Thai customer's hearts by setting new standards for a city car in Thailand. It is number one in sales in the subcompact and eco subcompact segment and recently won the Car of the Year award for the second consecutive year (2020 and 2021). The Honda City TURBO is a bold answer with the best performance and multi-function features. It is powered by a new 1.0-liter DOHC VTEC TURBO engine that generates a maximum 122 PS, offering ultimate fuel efficiency of 23.8 kilometers/liter, and is environmentally friendly with a CO2 emission rate of only 99 grams/kilometer. To ensure safety in every drive, the Honda City also comes with advanced safety technologies and Honda CONNECT. Interested customers can enjoy the "Honda Big Smile" campaign with a special interest rate of 2.29% with 1,000 baht installment support for 12 months or choose the "Double Smile" offer with a zero baht down payment or installments starting from 5,500 baht per month.
- The new Honda City e:HEV, Thailand's first full hybrid model in the city car segment, comes with a Sport Hybrid Intelligent Multi-Mode Drive (i-MMD) system. The full hybrid system is powered by two electric motors together with a 1.5-liter Atkinson Cycle DOHC i-VTEC, 4-cylinder, 16-valve engine, E-CVT, and a lithium-ion battery, producing maximum torque of 253 Newton-meters at 0 to 3,000 rpm. It offers excellent fuel efficiency at 27.8 kilometers/liter and a CO2 emission rate of only 85 grams/kilometer. Customers can drive with assurance with Honda SENSING advanced safety technology. The spacious cabin provides comfort in every dimension and is fully equipped with advanced safety and premium comfort features. Customers can enjoy the "Honda Big Smile" campaign with a special interest rate of 2.99% with free insurance for one year, Honda Ultimate Care service with Honda 24hr Roadside Assistance, free labor with no cost for regular check-ups for five years or up to 100,000 kilometers, and a 10-year hybrid battery warranty; or choose the "Double Smile" offer with a zero baht down payment or installments starting from 11,000 baht per month.
- The all-new Honda City Hatchback is a city car in a 5-door hatchback style that offers the usability of the Ultra Seat (ULTR) configuration with Honda's uniquely spacious rear storage and the fun-to-drive 1.0-liter DOHC VTEC TURBO engine that delivers superb performance with a maximum 122 PS and maximum torque of 173 Newton-meters, plus excellent fuel efficiency of 23.3 kilometers/liter. The Honda City Hatchback is fully equipped with many premium features ready for any lifestyle as well as technology that connects the driver with the car via a smartphone application, Honda CONNECT, along with many advanced safety features for every journey including a Multi-angle Rearview Camera, six airbags, and much more. Customers can enjoy the "Honda Big Smile" campaign with a special 2.99% interest rate and one year of free insurance; or choose the "Double Smile" offer with a zero baht down payment or installments starting from 7,500 baht per month.
At its booth, Honda is also exhibiting another seven models including the Honda Jazz, Honda Civic, Honda Civic Hatchback, Honda Accord, Honda BR-V, Honda HR-V, and new Honda CR-V. All are offered with special deals under the "Honda Big Smile" campaign, such as a 0% interest rate to make it easier to own a Honda car for customers who make any booking from 1 March until 5 April, 2021, and take delivery within 30 April, 2021. Honda also offers an online channel for customers to visit the booth with a 360-degree experience from anywhere via the Honda Virtual Experience at virtualexperience.honda.co.th, or they can contact sales consultants at Honda showrooms through this channel.
Interested customers are invited to visit and explore special deals at Honda booth A9 at the 42nd Bangkok International Motor Show 2021, Challenger Hall 2, IMPACT Muang Thong Thani, from 24 March to 4 April, 2021, or call the 24-hour Honda Call Center at Tel. 0 2341 7777, visit www.honda.co.th, or register for a test drive at www.honda.co.th/testdrive
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