Mr. Chananun Panchasarp, Country Manager for SHOPLINE Thailand, explained that SHOPLINE is the leader in integrated e-commerce and social commerce management systems. It has helped entrepreneurs, large corporations and SMEs, successfully enter digital markets in many countries with more than 250,000 users worldwide and reaches more than 200 million customers around the world. Today, SHOPLINE and its team in Thailand are ready to open for business in Thailand, with determination and goal to be a part of supporting Thai businesses to enter the online and global markets, with a platform designed specifically to meet the needs of Thai consumers and businesses.
"The strengths of SHOPLINE are not only offering a complete range of services, but we also come with solutions that are designed and developed for Thai people. Prior to the launch of its service in Thailand, SHOPLINE conducted nearly 9 months of market research and data collection to develop our services. We place particular importance on users' experience, which led us to create solutions that meet the needs and solve problems for entrepreneurs and shoppers. SHOPLINE is the first provider for solutions, in both e-commerce and social commerce, that can conveniently, quickly, and safely meet the needs of businesses of all sizes. We aim to help Thai businesses expand their markets to the online world resulting in more revenue opportunities for them."
With these solutions designed specifically for Thailand, limitations that small, medium and large businesses have previously faced in the e-commerce sphere will be minimized. The service is divided into two main parts:
- E-Commerce Solutionor e-commerce shop management system. This will support all businesses that want to start or improve the management of e-commerce stores quickly. This service covers the opening of an online store and a back-office system, including a website building solution that supports a wide variety of device screen sizes. It comes with online store management, order management, stock management, payment systems and CRM(Customer Relationship Management) systems, and marketing tools and analytics, as well as tracking tools to give businesses the essential data to help improve marketing promotions and sales strategies. It can be linked with other platforms such as Google, Facebook, LINE OA, and others. It supports more than 18 currencies and has multiple language options.
- Social Commerce Solutionor shop management system on social commerce. It will cater to all businesses that want to stimulate sales effectively. It comes with many outstanding features such as SHOPLINE Live App, a help system for online live-streaming merchants that can help manage orders, reply to customers, integrate payment systems, plus a customer message management system with a chatbot for answering frequently asked questions.
Mr. Chananun added that, "The e-commerce market in Thailand is growing in line with the global trend. Over the past year, the Thai e-commerce market has grown exponentially in the amount of over $ 9 billion - more than 270,000 million baht (2020 Southeast Asian digital economy research data from Google, Temasek and Bain & Company) - resulting from the pandemic situation. That has been a major catalyst for changing consumer behavior and turning them toward shopping online. It is evident that this shift will be a driving force for the future growth of the ecommerce market."
Given the current global economic shift as well as predicted future growth in online shopping, both small and large businesses must adjust their business strategies and increase the distribution channels of their products and services through online platforms to be able to better reach their target customers. However, many businesses face a number of constraints, including resources, budgets and technology knowledge. SHOPLINE provides a clear solution to these challenges.
"SMEs account for more than 40% of GDP and are therefore a major driver of the national economy. But now, they are faced with a huge challenge that they must overcome. The online market is like a light at the end of the tunnel. SHOPLINE's solutions are able to bring them closer to that light. With the strengths of ease of use, convenience and affordability, SHOPLINE is suitable for SMEs that want to control their expenses while getting the most benefits."
On the occasion of the official launch in Thailand, and to help Thai entrepreneurs facing the economic hardships from COVID-19, SHOPLINE is offering a value-for-money service fee with a monthly e-commerce package of 599 baht and an annual package of 4,999 baht. For social commerce, the monthly price is 599 baht and the annual price is 4,999 baht. The combined package, which provides a great value, has a monthly price starting at 1,199 baht and an annual price of 7,999 baht.
"With the strengths of SHOPLINE's all-in-one online store management solutions, it is suitable for businesses who want to succeed in entering the digital market. And with our services that meet a full range of needs, we believe that this opening of the market will cause a change for the Thai e-commerce industry, and drive entrepreneurs to enter the e-commerce market more effectively and successfully than in the past, ultimately fueling the Thai economy," said Mr.Chananun.