HP reinvents customer experiences with its first virtual showroom in Thailand

Thursday 01 April 2021 15:28
HP brings customers home to purposeful PC and print innovation through a future-ready and interactive experience.
HP reinvents customer experiences with its first virtual showroom in Thailand

Key Highlights:

- HP brings experiential shopping to consumers across six countries in Southeast Asia with Lazada

- The first HP virtual showroom in Thailand is a worry-free, one-stop site for every HP PC and print needs, offering convenience for customers and partners

- Interactive experience with 360-degree navigation around six rooms that suit diverse work styles and needs

HP Inc. today announced the launch of its first virtual showroom in Thailand. Part of a virtual experience for customers that spans six countries in Southeast Asia, the HP Virtual Showroom takes customers into a modern-day virtual world of diverse technology experiences for different customers who live together under one roof.

Powered by Intel(R) and in collaboration with Lazada, one of the leading e-commerce platforms in Southeast Asia today, the initiative is part of HP's broader strategy for digital transformation as it gets closer to customers both online and offline while delivering on new experiences through digital capabilities. The virtual showroom experience brings HP's latest PC and print innovation to customers in the comfort of their homes.

"Consumers expect their online and offline experiences to be seamless, and this virtual showroom experience helps customers to visualize what essential PC and print innovation could look like as part of their current work and lifestyles, much of which occurs from their home today," Lim Choon Teck, Managing Director of HP Thailand said. "The initiative is also part of our broader commitment to continuously transform experiences that resonate better with many of our customers, who now buy technology both offline and online."

"LazMall is excited to collaborate with HP on this innovative virtual showcase that offers a personalized shopping experience to consumers without leaving the comfort of home. In addition to the LazMall guarantee of authentic and quality branded products, we are continually exploring new and creative ways to provide the best online retail experience for our consumers together with our brand partners," said Jessica Liu, President of Lazada Group and Head of LazMall.

Welcome home to amazing technology experiences

The HP virtual showroom offers a 360-degree view in each of its six experience rooms, each packed with multimedia content including animation and videos. As more people work remotely from home than ever before, the virtual experience gets customers as close to real-life as possible.

The experience begins with a wide-frame scene of a lifestyle apartment building set in the city as lights from the windows illuminate the night. Much like in the real world, you can visit rooms that resonate with your personality, whether you are a productive pro that's working on a new plan, a gamer who had just logged in for a long raid-night ahead, a passionate artist crafting a creative piece, or a parent completing a project with or for the kids.

As the viewer, you get the chance to own and explore this virtual world where every window is an immersive story waiting to be discovered.

For the glorious gamer

Create your legacy and immerse yourself in the complete gaming experience with HP—from laser-sharp graphics and absolute performance to ultra-responsive controls and a rich audioscape. Whether you are saving the world as heroes, joining party members for a dungeon raid, or getting that victory, you'll never want to leave the battlefield again as you Play to Progress.

Play to Progress with the complete OMEN by HP experience featuring gaming devices and accessories designed to power up your competitive side. You'll find something for your exact needs, whether you play at your desk like a pro or game in bed for a more comfortable, relaxed style with the:

- OMEN 25L Desktop PC equipped with a powerful processor and graphics, and a large front fan to keep it cool so you can focus on trying to win.

- HP X27i 2K Gaming Monitor designed to bring life-like quality gaming with ultra-wide viewing angles, and smooth, crisp visuals supported by a 144Hz refresh rate1 and AMD FreeSync(TM) technology2 which captivates stunning details.

- OMEN Laptop 15 with desktop-class graphics performance, immersion, and upgradability.

- Reflex boosts: OMEN Sequencer Keyboard, OMEN Reactor Mouse and OMEN Mindframe Prime Headset designed to deliver next-level accurate responsiveness and enables you to strike faster and gain a competitive edge through optical-mechanical switch technology. For the productivity pro

Productivity never looked this stylish and refreshing. Whether you are on-the-go or working from home, this workstation sets you in the right mood of achieving one goal-to get things done.

Be Unstoppable and perform at your best with productivity tools from HP that not only fit your high-performance workstyle and lifestyle. Get up close and personal with:

- The world's smallest convertible, the HP Spectre x360 with a 90% screen-to-body ratio, featuring a premium and purposeful design, mobility, and security. Also meet the partner for your premium laptop, the exquisitely designed HP Spectre Rechargeable Mouse 700 that comes with easy-switch technology and a laser sensor.

- HP V220 21.5-inch Monitor to expand your productivity with the convenient connectivity, adaptability, and affordable price point.

- HP OfficeJet 9020 All-in-One which easily prints on the go from your laptop or mobile device. It also offers dynamic security features and is designed to work perfectly with your original HP ink supplies.

For the edu-siastic parent

Learning is shaping up to demand more collaboration and shared experiences that happen not only in school but also at home. Discover what the classroom of today looks like with an effective blend of physical and digital learning tools to keep young learners curious and eager to discover their world around them.

Nurture your child's love for learning by taking on new ed-ventures with fun, creative printables from HP Print, Play and Learn. To overcome challenges in connectivity and mobility, HP's PC and print innovations are designed to empower our future generations to reach their full potential. Make the most of interactive learning experiences with:

- HP Pavilion All -in-One PC featuring a micro -edge bezel display makes your screen feel bigger for a more immersive viewing experience in a slimmer design.

- HP DeskJet Ink Advantage 2775 and 3775 All-in-One Printer which easily handles tasks with multiple capabilities in one device and can be used and managed wirelessly through the HP Smart App on your phone.

- Original Ink Supplies that are precisely tuned for HP printers to help meet quality, safety, and environmental standards.

For the passionate artist

The world is your canvas that can be recreated and built anew. With the creative mind working nonstop to produce the best content and output, you need a set of reliable tools that can keep up and even push the boundaries of your imagination. Bring your inspiration to life with graphics-intensive content creation or seamless multitasking from one device to another with the: - An ultra-sleek laptop, HP Envy 13 features up to near borderless display that let you see more for an incredible immersive experience, while allowing you to create from anywhere. - HP V27i FHD monitor that adjusts to your comfort needs and delivers stunning picture quality and expansive views in highly affordable style. - HP DeskJet Ink Advantage 2335 designed to fit into your workspace with a trusted quality of producing sharp, black text and crisp color graphics from Original HP toner cartridges.

For the entertainment lover

This is the space where you can just be yourself and freely enjoy the things that you love. Having fun relishing the simple joys of life is the self-love that everyone deserves.

Make your space your own with HP's Pavilion Gaming Laptop 15 and 16 that offer high-quality graphics and processing power to meet your multi-tasking lifestyle needs, enjoy relaxing me-time to relive precious memories, binge-watch favorite shows, get some battle royale action or focus on finishing a writing assignment anytime, anywhere.

For the modern lifestylistThe home is where every family member finds the comfort to create the lifestyle they want with no reason to feel out of place because there is a room for everyone.

HP, as the home of purposeful innovation, embraces diversity through innovation, where every product and solution is made to suit your needs, even as a modern lifestylist. Come meet the:

- HP Pavilion All-in-One PC fits beautifully into any home.

- HP Pavilion Laptop 15 designed to run more efficiently and more reliably at faster speeds.

- HP Ink Tank 315 which allows for wireless high volume printing from smartphones via the HP Smart App or laptop, designed for creating journals or ensuring better retention of content for school projects or work.

HP's virtual showroom takes a turn on a more customer-centric shopping experience by bringing you right in the specific life moments where these innovations impact the way you work and play. By just navigating through these rooms, you have full control of what you want to see and learn about. And when you want to make a purchase—you simply click the link in the pop-up text of every product and it redirects you to the official HP LazMall flagship store or authorized HP partner stores such as Earth Shop, Notebook Store, NOA Online Store, IT Cheap by Technocom, Fonix, also found on Lazada, for a convenient and secure add-to-cart and checkout.

As an industry leader in customer service excellence, HP delivers onsite servicing, customer walk-ins, retailer drop-off, as well as pick-up and return customer support services locally. HP Thailand continues to provide customer services nationwide across 111 service centers in 41 provinces, 13 of which are dedicated HP service centers. HP also provides customer support through social messaging platform, LINE HP Support (LINE ID: @hpth.support or scan QR code lin.ee/…dgeXxcc) from Monday to Friday, 8:30 to 17:30. (Except National Holiday). HP Thailand is also enhancing customer experiences with HP Experience Store at Siam Square One in Bangkok. The store allows Thai customers to easily navigate the experience zones and get up close and personal with PC and print innovation that suits their workstyles and lifestyles.

HP brings the Experience Store to your home with HP Live Experts who can help answer any of your questions through an exciting personal live video tour of our latest products. Customers can speak to our friendly experts if they need advice or answers to any product questions. HP Experts are now available online, please visit store.hp.com/…experts

For more information on how you can optimize your learning and working experiences from home and remote work sites, please visit the official HP virtual showroom or HP Online Store store.hp.com/…efault/

Source: PR & Associates

HP reinvents customer experiences with its first virtual showroom in Thailand