Discovery is important to Spotify. That's why we're improving how users share and engage with songs and podcast episodes by introducing a new miniplayer experience driven by social-discovery—one that allows listeners to enjoy audio from Spotify directly within Facebook, without switching between apps. Starting today in select markets* including Thailand, Spotify Premium users can discover and experience songs and episodes with full playback directly from Spotify inside the Facebook app on iOS and Android. Spotify Free users can enjoy the same great experience via shuffle mode with accompanying ads from Spotify.
Beyond Spotify shares to Facebook News Feed, fans will also have the ability to play songs via the miniplayer through select verified artists' posts, or even from user-uploaded videos on Facebook that contain licensed music. Your reach just got even greater.
Here's how to launch the miniplayer:
- Tap the "Play" button on the song you, your friend, family member, or favorite creator shared from Spotify to their Facebook News Feed.
- The first time you're using the miniplayer, you'll see a consent dialog open, click on Connect to continue.
- If you're logged in to Spotify, the apps will automatically switch and playback will start from within the Spotify app. (If you're not logged in, you will be prompted to do so.)
- Spotify keeps playing even if you keep scrolling down your News Feed, but you'll have control over playback options so you can pause or dismiss the miniplayer.
Over the past year, we've seen how social media continues to be an incredibly important way to connect with friends and loved ones -- especially when gathering in person is more challenging. Audio continues to be something that brings people together.
*The new integration is rolling out in Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, South Africa, Thailand, Uruguay, and USA. We're looking forward to introducing this experience to more markets over the coming months.
Read more about this new experience through Spotify's For The Record Post and download press assets here.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.
Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, we are the world's most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 178 markets. We are also the largest driver of revenue to the music business today.
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Source: Hill+Knowlton Strategies