Ms. Ausana Mahagitsiri, PH Capital Chief Executive Officer, revealed "Samyang and Pizza Hut have many things in common, i.e., being an international brands with good reputation in Thailand and having a similar brand promise - "never stop offering new experience for consumers". This strategic partnership is an extraordinary milestone. The goal is to create a new phenomenon in pizza market. Consequently, "Zeedest Hut Samyang Hot" menu offers a perfect combination of Pizza Hut's flavorful cheeses and spicy Samyang Buldak noodles. We are confident that it will surely appeal to young consumers and working people who love Korean spicy taste and Pizza Hut's real cheese."
For each collaboration marketing of Pizza Hut, it proves that beyond boosting up sales volume and expanding into new customer base, it can help modernize the Pizza Hut's brand image and enhance consumers' perception of being a "Yes" brand for energetic teenager and working-aged groups.
Let try it now! Challenge your ultimate Zeed tolerance! Customers can enjoy "Zeedest Hut Samyang Hot" with customized two levels of spiciness - Standard Hot Spicy and Double Hot Spicy and get a sachet of Samyang sauce (limited availability) and a 1.49-liter bottle of Pepsi for free, for just THB 399 from today until July 21, 2021.
About PH Capital
PH Capital is a joint-venture firm established by Thoresen Thai Agencies Public Company Limited and PM Capital, a company runs by the Mahagitsiri family that has extensive expertise and experience in management of food and beverages businesses, maintains more than four decades of partnership with Nestle, a global brand, manages global food brands, including (without limitation) the French brands Macaron, Pierre Hermeand Maison de la Traffe, and Krispy Kreme Doughnut stores.
PH Capital Co., Ltd., entered into the Asset Sale and Purchase Agreement ("APA") to acquire the Pizza Hut business in Thailand from Yum Restaurants International (Thailand) Co., Ltd. ("YUM"). The company has commenced the operation of Pizza Hut in Thailand from June 1, 2017 onwards.
Source: Thoresen Thai Agencies