Featuring track-by-track explanations of the inspiration and idea behind each song, storylines (personal written commentary on each track) and canvases (bespoke 8-second video loops on every song), fans will also find exclusive videos of the group. Catch intimate and candid moments with the girls as they partake in a bunch of fun activities - everything from Jihyo making s'mores, Momo perfecting a refreshing 'alcohol-free' mocktail to Dahyun revealing secrets from her trainee-days diary and Mina's perfect selfie tips. The colourful journey through the album - a mix of bossa-nova, hip-hop, disco and dance- brings to life the essence of Taste of Love; the perfect summer album evoking feelings of falling in love, tropical cocktails and sunny days.
TWICE said, "We are so happy to bring all this fun and exciting content to ONCE and all our fans on Spotify. We miss being able to see our fans in person, and so we hope this enhanced album helps you feel a little bit more connected to us. We loved making Taste of Love for you all and we hope you enjoy getting a behind the scenes look at the inspiration behind it, as well as some unexpected moments, only on Spotify'.
Kossy Ng, Head of Music, Asia at Spotify said, "We are so excited that TWICE collaborated with us on this enhanced album - not only for ONCE, but also for new fans of this incredible group. Enhanced albums allow fans to connect with artists in a deeper, more engaging way, and give artists a way to immerse fans in the inspiration, stories and creativity behind their art. This is Spotify's third enhanced album with a K-pop group and we're thrilled to give TWICE's listeners on Spotify all over the globe special access to this content."
TWICE's top streamed songs on Spotify include:
- Feel Special
- What is Love?
- I CAN'T STOP ME
- YES or YES
- Dance The Night Away
- MORE & MORE
- CHEER UP
Fans can access 'TWICE presents Taste of Love, the Enhanced Album' here from 12pm SGT on June 11th, 2021 only on Spotify.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.
Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, we are the world's most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 178 markets. We are also the largest driver of revenue to the music business today.
Source: Hill+Knowlton Strategies