In a major joint effort, four big organizations, i.e., Thai Samsung Electronics Co., Ltd., Forth Smart Service PCL (FSMART) - provider of Boonterm kiosks, T.G. CELLULAR WORLD CO., LTD or TG FONE, and KASIKORN Business-Technology Group (KBTG) have unveiled a new format of service catering to valued Boonterm customers. With just a national ID Card, eligible customers can make monthly installment payments of only 248 Baht for 24 months. The service is specifically designed for customers who want to buy a smartphone under an installment plan, without using a credit card.
Mr. Sitthichoke Nopchinabutr, Vice President, IT & Mobile Communications, Thai Samsung Electronics Co., Ltd., said that this promotion campaign represents Samsung's vision that aims to deliver valuable innovation for greater convenience and an elevated experience for all. Meanwhile, consumers will have improved access to Samsung technology. Samsung Galaxy A 12 is Samsung's A Series smartphone that has been developed under the "AWESOME is for Everyone" concept. This smartphone comes with premium technology through its flawless screen, camera and batteries that best fit customers' needs at an affordable price.
Mr. Narongsak Lertsuptavee, Managing Director, Forth Smart Service PCL (FSMART), said that the company has used big data and AI technology to analyze the data of more than 20 million Boonterm customers prior to making inroads into the installment payment market. The move is aimed at upgrading the company's services so that they are more diverse, comprehensive and efficient, thus giving Boonterm's customers access to the installment payment system more conveniently, quickly and securely via 130,000 Boonterm kiosks. The company has a policy of offering customers lower and longer installment payments. They need to show only their National ID card to obtain such privileges from a sales channel of our partners such as TG FONE.
Mr. Siri Thavornsapanant, Assistant Managing Director, T.G. CELLULAR WORLD CO., LTD., said that as a leading retailer in the smartphone and telecommunication product market, the current collaboration will help the company expand a channel to facilitate a new customer segment via more than 134 branches of TG FONE. Our specialists will be on hand to offer product advice and after-sales service to meet the needs of prospective customers seeking the best and latest handsets at affordable prices from our reliable dealers.
Mr. Ruangroj Poonpol, KBTG Chairman, said KBTG believes that forming strong alliances is key to driving innovation. The company has combined its expertise in artificial intelligence (AI) with Samsung's 'Pay to Unlock' technology to integrate into the Boonterm database of over 20 million customers. This venture also relies on the strength of TG FONE, which has branches across all regions of Thailand, giving customers the convenience of picking up products from the nearest branch. Through such collaboration, we hope to provide a service that is more accessible and effectively meets customer demand.
Boonterm customers who are entitled to this privilege will receive an SMS alert along with a link for identity verification. Customers can check their eligibility atand present the verification code and their national ID card at a participating TG FONE store within 14 days of SMS receipt to immediately receive a Samsung Galaxy A12 smartphone at no additional cost. Conditions for installment payment are determined by the credit provider. Customers can check and confirm their privilege from today until September 30, 2021.
Source: Kasikorn Bank