Central Retail made robust moves with a mega sales campaign of the year, 'Central Retail Mega Festival' #MustShopNow, launching on-going promotions for 4 consecutive months and special deals every 9.9, 10.10, 11.11, and 12.12. The sales booster campaign aims to pump up end-of-year spending through in-store and on Central Retail's most comprehensive omnichannel platform, expecting to drive a 10% growth compared to previous year which generated a total revenue of THB 1.5 billion and a 98% growth of online sales. This year, Central Retail and all business groups are parading the largest variety of best-quality products from all categories. More than a million items from 1,000 stores are discounted up to 90% with 100% authenticity guaranteed. Participating stores include Central Department Store, Robinson, Supersports, Power Buy, CMG, Central Food Hall, Tops Supermarket, B2S, OfficeMate, Thai Watsadu, Baan and Beyond, and AUTO1 with the campaign's key partners, The 1 and Dolfin Wallet, giving out special privileges for members. 'Central Retail Mega Festival' #MustShopNow kicked off with 'Central Retail 9.9 Mega Festival' that is taking place from 1-13 September.
Piyawan Leelasompop, Head of Corporate Marketing, Central Retail Corporation Public Company Limited (CRC) said, "To be in line with the department store re-opening measures and stimulate end-of-year spending, the company has lauched 'Central Retail Mega Festival' highlighting #MustShopNow concept and bringing in discounted quality products and special promotions throughout the last 4 months of the year from every store under Central Retail. As Thailand's leading Omnichannel Retailer Platform, we have the most comprehensive services available both in-store and online to accommodate all customer groups. 2 super apps are in place: CENTRAL App - all Central Retail products on a single app with an express delivery within 3 hours - the only retailer in Thailand that provides this service; and Tops Online App - no. 1 online supermarket with more than 20,000 food products. The company's most comprehensive omnichannel platform, designed as an ecosystem for One-stop Shopping offering convenience and value for customers, consists of services such as Personal Shopper On Demand 1425 - from Central Department Store and Robinson, Chat & Shop, Call & Shop, Click & Collect services, and quick-commerce partner. We also join forces with our key partners, The 1, to deliver special deals and promo codes for a customer base of 18 million members and Dolfin Wallet, to offer a contactless payment, the more you spend, the more you get. 'Central Retail Mega Festival' #MustShopNow campaign targets growths in 4 main areas: sales, omnichannel users, app downloads, and The 1 and Dolfin Wallet subscriber counts."
Chayanin Saransomrurtai, Head of CRM Strategy, The 1 said, "The 1 is honored to be a part of 'Central Retail Mega Festival' #MustShopNow campaign. We aim to provide a worthwhile and satisfying shopping experience on The 1 app throughout the last 4 months of 2021, starting with The 1 9.9 Mega Festival. Privileges for every member's lifestyle include #MustShopNow - e-coupon on The 1 app with a total value of THB 1,800 when spending THB 1,000/receipt; #MustRedeemNow - special redemption rate on The 1 app from brands outside and under Central Retail; and #MustPlayNow - receive a maximum of 2,200 The 1 points when completing The 1 Missions. We hope that The 1 members will enjoy these fun experiences and special privileges."
Usanee Laohavaranun, Head of Marketing of Central JD Fintech Group, provider of Dolfin Wallet, said, "The online shopping trend has brought about an emergent of new payment methods. Dolfin Wallet offers seamless payment options allowing members to enjoy risk-free spending, special deals, additional discounts, cash back bonuses, and extra The 1 points when the customer links The 1 account with Dolfin app and spends every THB 100 via Dolfin Wallet"
The hottest promotions from the biggest sales campaign of the year, available now in-store and online, on Central Retail's most comprehensive omnichannel platform. Stay tuned to special deals and promotions every 9.9, 10.10, 11.11, and 12.12 under 'Central Retail Mega Festival' #MustShopNow campaign on Central Retail Facebook Page.
About Central Retail
Central Retail Corporation Company Limited (Central Retail) is the retail leader in Thailand and the flagship company at the roots of Central Group. It has a network of 3,687 branded stores (as of 30 June 2021) offering multi-category products through multi-format channels such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online sales through omnichannel platforms. Central Retail's business is organized into 4 operating segments based on business units; (1) Fashion, which focuses on apparel and accessories under Central Department Store, Robinson Department Store, Supersports, Central Marketing Group (CMG) and Rinascente; (2) Hardline, which focuses on electronics and home improvement under Thai Watsadu, Baan and Beyond, Power Buy, Nguyen Kim, OfficeMate, B2S and meb; (3) Food, which focuses on groceries under Central Food Hall, Tops Market, Tops Daily, FamilyMart, Big C/GO! and Lanchi Mart; and (4) Property, which focuses on leasing retail property to third parties and to its own stores under Robinson Lifestyle Center, Tops Plaza, and Big C / GO!. As of 30 June 2021, Central Retail has its presence in 3 countries - in 54 provinces of Thailand, 39 provinces of Vietnam and across key cities in Italy (as of 30 June 2021).
Source: FleishmanHillard Thailand