Spotify launches 'NCT 127 presents, Sticker, the Enhanced Album' as part of the band's anticipated third album launch

Thursday 09 September 2021 11:11
Spotify launches 'NCT 127 presents, Sticker, the Enhanced Album' as part of the band's anticipated third album launch Teases fans with release of 'Welcome to NCT 127 Sticker, the Enhanced Playlist'

Calling all NCTzens! How excited are you for Sticker? In celebration of NCT 127's highly anticipated third studio album, Spotify will launch 'Welcome to NCT 127 Sticker, the Enhanced Playlist' on 10th September 2021. This is a prelude to the Spotify Enhanced Album which will launch in tandem with the studio album on Friday 17th September at 11am Bangkok Time. The Enhanced Album will include exclusive, intimate content from the band that is sure to capture the hearts of NCTzens and new fans alike.

Available to all Free and Premium users, the now available Spotify-exclusive Enhanced Playlist features a selection of songs from members Taeil, Johnny, Taeyong, Doyoung, Yuta, Jaehyun, Jungwoo, Mark and Haechan. Specially curated by NCT 127, the songs have been handpicked by each member to reflect the music that has stuck (or should we say, "Sticked") with them throughout the years. Fans can also catch an inside scoop from the boys, who will tease some of the content they can expect with the upcoming Enhanced Album.

On 17 September, the Enhanced Playlist will transform to the Enhanced Album, with 11 brand new tracks from NCT 127, featuring slick hip hop and R&B beats. Fans will also enjoy content that brings them up close and personal with their bias, including virtual boyfriend POV experiences, like never before. Keep an eye out for more details to come nearer the launch!

NCT 127 said, "We can't wait for NCTzens to experience our Spotify Enhanced Album. As we aren't able to see them in person right now, we hope that the Enhanced Album can allow us to connect with them virtually, and we hope they feel the love and dedication we have put into 'Sticker' for them. While waiting for the official launch, our beloved fans can enjoy the Enhanced Playlist that we have personally curated to give them a peek into what we love, only on Spotify. We wanted to share some of our favorite songs we love and cherish with our fans, and we hope that they will enjoy listening to these songs too."

Kossy Ng, Head of Music, Asia at Spotify said, "We are excited to partner with NCT 127 on their highly anticipated album launch and bringing NCTzens closer to the group, their biases as well as introduce new listeners to them. Spotify enhanced albums are a great way for fans to connect with artists more intimately, and for artists to create a more engaging experience for their fans. We hope NCTzens will enjoy the upcoming content as much as we had producing it with the group."

NCT 127's top streamed songs on Spotify include:

  1. Cherry Bomb
  2. Kick It
  3. Regular - English Version
  4. Simon Says
  5. ??? Fire Truck
  6. ???? ????; LIMITLESS
  7. Highway to Heaven - English Version
  8. Let's SHUT UP & DANCE
  9. Baby Don't Like It
  10. Superhuman

Fans can access the Enhanced Playlist here from 11am Bangkok Time on September 10th, 2021 only on Spotify. The Enhanced Album will be live from 11am Bangkok Time on September 17th, 2021 only on Spotify.


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Source: Hill+Knowlton Strategies