Index Living Mall Public Company Limited (ILM) takes a big step towards growth in foreign markets with the announcement of the partnership with Indonesia giant retailer, PT Mitra Adiperkasa (MAP Group), for the franchise & retail rights of Index Living Mall. The first two stores will opened in SOGO Department Stores, Central Jakarta Locations within the 4th quarter of this year.
Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand's leading integrated retailer of furniture, home furnishings and decorative items, revealed that the Company is determined to expand the furniture business in foreign markets under the franchise agreement model with partners who have a good knowledge in the local market and solid growth potential. Most recently, the Company has announced a major deal to award franchise and retail rights to PT Mitra Adiperkasa (MAP Group), Indonesia's largest retail group with businesses in fashion, sports, kids, food & beverage and departments stores in over 2,300 locations across 81cities throughout Indonesia..
This cooperation is an important step for Index Living Mall in expanding the market for high-quality furniture and home accessories throughout ASEAN markets.
Setting the goal for Index Living Mall PLC to become one of the leading "Home Style and Lifestyle Destinations" across South East Asia
MAP Group, the franchisee, shall open two branches of "Index Living Mall" this year within SOGO Department Stores, located in the central heart of Jakarta. The first branch at SOGO Plaza Senayan with a floor space of 1,523.95 square meters with open this October, followed by the second branch at SOGO Kota Kasablanka with a floor space of 1,364.95 square meter in November. The sales space will dedicate 70 percent to furniture and 30 percent to home furnishings and decorative items.
"Index Living Mall has certainly strengthened MAP's international brand portfolio. Furniture product is also one of the most popular by Indonesian consumers, and with this partnership, it is hoped that it could gain trust from customers who are looking for products that fulfill their standards and the value offered. We have more than 4.2 million MAP Club members, our great asset that will help Index Living Mall to meet the needs of lifestyle furniture and easier to reach Indonesia's vast potential market, by providing direct services and communication to the membership network," said Arnolda Ratnawati Sidarta, as Marketing Director of SOGO Department Store Indonesia.
With Bank Mandiri, SOGO presents various attractive offers such as 0% installments for 3 months, SOGO shopping vouchers, and free delivery for customers who make purchases through SOGO Click & Shop.
Mr. Gerard McGurk, Head Of Commercial Operations, International Retail & Field Merchandising Index Living Mall PLC. (ILM) said that Index Living Mall has been successful in expanding Internationally through our franchising model. We are currently present in 8 countries. Thailand, Vietnam, Cambodia, Lao PDR, Myanmar, Nepal, The Maldives, Pakistan and today we announce Indonesia as well as our first store in Brunei Darussalam opening at the end of the year. By the end of 2022 we will be retailing across 10 countries successfully, despite the problems associated with Covid 19. This highlights the positives of the ILM brand and the confidence with our partners in our Product, Design, Functionality, Quality & Values. The Company also exports ILM Product and offers OEM Design Production for our Trading Partners in the United States, Japan, South Korea, Europe, Bahrain and Mexico. The Company is determined to continuously expand both Retail Store Networks and Trade Partnerships in foreign countries as we the bid to become a really World Class, Best In Class International Retailer and Manufacturer of Great Product, Excellent and Fresh Designs, With Functionality, Good Quality and Outstanding Values enforcing the DNA of Our Index Living Mall.
ABOUT SOGO DEPARTMENT STORE INDONESIA
As one of the department stores in Indonesia that has maintained its existence for more than 30 years, SOGO Indonesia Department Store is operated professionally by PT Panen Lestari Indonesia, a subsidiary of PT Mitra Adiperkasa Tbk. SOGO offers a wide range of local and international products, including Cosmetics and Fragrances, Ladies' and Mens' Fashion, Kidswear, Accessories, and Homeware. SOGO outlets were first opened in 1990 in Jakarta and have grown to 19 outlets strategically spread across eight major cities in Indonesia. As one of the most successful retail concepts in Indonesia, SOGO aims to meet the needs and lifestyles of people in Indonesia and strive to be affordable and available to everyone.
SOGO outlets are currently available at Mall Kelapa Gading, Plaza Senayan, Pondok Indah Mall 2, Emporium Pluit, Central Park, Kota Kasablanka, Lippo Mall Puri for the Jakarta area, Alam Sutera Mall and Supermall Karawaci for the Tangerang Area, Paris Van Java Bandung , Plaza Tunjungan 4, Galaxy Mall and Pakuwon Mall for the Surabaya area, Bali Collection and Bali Discovery for the Bali area, Sun Plaza Medan and Delipark Medan, Big Mall Samarinda, Pentacity Balikpapan Superblock for the Kalimantan area.
ABOUT PT MITRA ADIPERKASA TBK
MAP has a portfolio of more than 150 world-class brands from department stores, sports, fashion, kids, food & beverage to lifestyle products. As of June 2021, MAP operates more than 2,300 retail outlets in 81 cities in Indonesia. The major retail concepts among others: Department Stores: Sogo, Seibu, The FoodHall; Fashion & Beauty: Zara, Marks & Spencer, Kipling, Nautica, Massimo Dutti, Swarovski, Zara Home, Boots; Sports: Sports Station, PlanetSports.Asia, Converse, Golf House, Reebok, Skechers, Onitsuka Tiger, Staccato, Clarks; Kids: Kidz Station, Smiggle, Lego; Digital: Digimap, Digiplus; Food & Beverage: Starbucks, Pizza Marzano, Krispy Kreme, Cold Stone Creamery Ice Cream, Godiva, Genki Sushi, Burger King, and Domino's Pizza; Others: Alun Alun Indonesia. For more MAP information, please visit www.map.co.id.
Source: MT Multimedia Company