The All New HAVAL H6 Hybrid SUV made a sensation in Thailand's automobile scene by rising to top three on Thailand's ranking of the best-selling compact SUVs in July, which was just the first month of its delivery after the official launch and price announcement in late June. Despite ongoing outbreak of COVID-19 and its harsh impacts on people's lives and the business sentiment, GWM continued to deliver stellar performance with monthly sales of 408 units in August to register the All New HAVAL H6 Hybrid SUV as the best-selling compact SUV in the Thai market in the latest month.
Narong Sritalayon, Managing Director, Great Wall Motor Thailand, commented, "Our sales performance in August is a big pride for us, being an important milestone achieved by GWM very soon after establishing our business presence in Thailand. We would like to thank you all Thai consumers for their excellent supports, enabled us to achieve the No.1 sales ranking in Thailand's compact SUV's market within two months. All GWM teams and our partners have also put their best efforts to contribute to this success, despite the short period of time for our business operations in the country. The additional key factors to this achievement were also the open-mindedness from Thai consumers towards the new brand, together with their trust on GWM as the xEV leader and the new business models that are designed to offer new seamless O2O (Online-To-Offline) experiences to serve the consumers' needs. We highly appreciate everyone's continuing trust and enthusiastic response that they have given to GWM all along. As our promise, GWM will keep the quality standard of our products high along with continuously enrich customer sales and aftersales experiences with our new innovative business model to cater the best products and services to the Thai consumers."
The August sales of 408 units for the All New HAVAL H6 Hybrid SUV increased by 27.5%, comparing to the sales in July (320 units). GWM's August sales enabled the All New HAVAL H6 Hybrid SUV to secure 34.3% share of the Thai market for compact SUVs that sold totaled 1,190 units in August. This means GWM has increased its market share by 7.8%, comparing to the shares in August (26.5%) in compact SUVs segment in Thailand. Combined with monthly sales of 320 units in July, GWM has already delivered 728 units of the All New HAVAL H6 SUV to Thai consumers in a two-month period.
The hike to No. 1 position in just two months underscored GWM's ambition to be the xEV Leader. It is also a beautiful development towards its three-year goal to be the automobile brand of choice for Thai consumers. GWM will continue to implement its strategic brand concept of New Energy, New Intelligence and New Experience to ensure delivery of products and services to Thai consumers with innovative, fully integrated online-to-offline experience through its nationwide network of GWM Store and Partner Store in combination with online services on GWM Application.
As a customer-centric company, GWM gives top priority to customers' convenience and interests. The company fine-tunes its policy and business operations to changing situations quickly and adaptively for utmost convenience of the customers, such as extension of marketing campaigns and launch of door-to-door operation for a number of services. Most recently, GWM has rolled out a special promotion to thank customers who order the All New HAVAL H6 Hybrid SUV PRO, offering a privileged 84-month financial plan with monthly payment starting at only 13,004 baht for the customers who order and complete car delivery by September 30 this year.
In addition to robust sales growth in the Thai market, GWM continued to deliver solid performance worldwide with global sales of 74,257 units in August. Of these, 12,399 units were sales outside China, which reflects 81.1% growth in the company's overseas sales year on year. HAVAL H6 continued to be GWM's flagship model and the bestseller with contribution of 20,026 units to the company's global sales in August. Moreover, HAVAL H6 successfully defended its title as the best-selling SUV in China for 99 months in a row.
GWM's eight-month sales from January to August 2021 amounted to 784,023 units, an increase of 39.3% year on year. During this eight-month period, overseas sales grew in leaps and bounds by 156% year on year to 86,509 units, which accounted for 11% of the company's sales worldwide during the eight-month period ending August 2021.
As the "Global Mobility Technology Company", GWM is firmly committed to bringing the best products and services to Thai consumers while contributing to economic development of Thailand and standing by Thai people in every step of their endeavors today and tomorrow.
Source: GWM Thailand