Here are the key Fitbit Premium content updates and a new smartwatch experience:
- Our content partnership with Calm, the #1 App for Sleep, Meditation & Relaxation, is now available in-app for Fitbit Premium members, providing users access to 30 curated pieces of sleep and stress-reducing Calm content. Fitbit Sense users will be also able to see the effect a Calm session has on their heart rate and EDA responses via a guided session.
- Snore & Noise Detect is now available to Sense and Versa 3 users. To help users better understand their sleeping environments, the microphone on their Sense or Versa 3 samples sound every few seconds to monitor snoring and ambient noise levels when sleeping. The experience provides a sound analysis, so users can discover what might be disrupting their sleep and causing awakenings or restlessness. Per a series of binding commitments, we will not use Fitbit users' health and wellness data from this feature or other experiences for Google ads, and this data will be separated from other Google ad data.
This past year we've endured sickness, loss, increased stress and changes with sleep, diet and exercise. As a result, we've been forced to become stronger and more resilient. But strength has taken on a new meaning for most, and being strong in today's world is more than what we can lift or how fast we can run. It's also what the mind and body can handle.
As our approach to strength evolves, we're introducing Fitbit Charge 5, our most advanced health and fitness tracker, to help keep a pulse on your fitness, stress, heart health, sleep and overall wellbeing - all in a thinner, sleek design. With a brighter, color touchscreen and up to seven days of battery life (varies with use), Charge 5 delivers the convenience features you need to focus on what's most important.
And, with six months of Fitbit Premium included, you'll get deeper insights, actionable guidance and a range of more than 500 workouts, plus mindfulness and nutritional content to empower you to do what's best for your body each day.
Sweat the smart way
With Fitbit Premium's new Daily Readiness experience, coming soon to Charge 5, as well as Sense, Versa 3, Versa 2, Luxe and Inspire 2 devices, you can understand if your body is ready for a workout or if you should prioritize recovery instead. Each morning, you'll receive a score based on your fitness fatigue (activity), heart rate variability (HRV) and recent sleep. You'll also get an analysis of what impacted your score, and suggestions like a recommended target Active Zone Minutes goal, along with Premium content to help you make the best decisions for your body. Charge 5 also includes built-in GPS, 20 exercise modes, automatic exercise recognition and an estimate of your V02 max. Plus, with Premium, you can access more than 200 workouts from certified trainers and popular brands like Daily Burn, barre3, obe and new high energy workouts from LES MILLS.
Reduce your stress and relax your mind
During 2020, a record-high 40% of adults said they experienced a lot of stress. To help you better manage stress, Charge 5 is our first tracker to include an EDA sensor, which measures your body's response to stress through tiny changes in the sweat glands on your fingers. We first launched EDA last fall with Fitbit Sense and have found 70% of users reduced their heart rate during a two-minute EDA Scan session, showing these tools can help reduce stress.
With Charge 5 you also get a Stress Management Score in the Fitbit app, so you can see each morning if you're mentally ready to take on more challenges, or if you need to recharge. With Premium, you get access to more than 300 meditation and mindfulness sessions from brands and experts to help you manage your stress. We are also announcing a partnership with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to Calm content.
Deep dive into your holistic health
We're also helping you prioritize your heart health. Charge 5 tracks your heart rate 24/7 and provides notifications when you are above or below your personal ranges, and while many factors can affect your heart rate, a high or low heart rate may be an indication of a heart condition that requires medical attention.
In addition to managing your heart health, Charge 5 provides a holistic view of other key wellness metrics via the Health Metrics dashboard in the Fitbit app, including breathing rate, skin temperature variation and SpO2. With Premium, you can also track long-term trends and personal ranges.
And because sleep is also critical to your wellbeing, you'll continue to receive industry-leading sleep tools like daily Sleep Score, Sleep Stages and SmartWake alarms. Premium members also receive a deeper analysis and guidance to improve sleep quality.
Designed for convenience, performance and comfort
Beyond health and wellness support, Charge 5 delivers the convenience features you need. With the swipe of a finger, view your stats, make contactless payments, receive/send notifications from/to your smartphone (quick replies with Android only), and choose from 20 colorful clock faces to customize what information you want to see most.
Ten percent thinner than its predecessor, Charge 5 has an aerodynamic design and is optimized for performance and engineered for a seamless fit. With a new AMOLED color display, Charge 5 is our first tracker with an always-on display option for added convenience to see your stats or while training. The display is also two-times brighter than its predecessor making it easy to see your stats on sunny days. You can also switch up your look at any time, choosing from lightweight silicone infinity bands, breathable sport bands, plush nylon hook and loop bands, and hand-crafted premium Horween leather bands.
Source: FleishmanHillard Thailand