Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co., Ltd. said, "After Mazda has entered crossover SUV market by launching its 4 core models comprised of CX-3, CX-5, CX-8 and CX-30, resulting this type of vehicles gaining popularity from Thai market. In addition, other automakers launch this type of cars to the market also being the factor supporting crossover SUV market to grow. The crossover SUV market from January to September 2021 had sales volume about 57,000 units while Mazda had 9,700 units, increased by 27% or 7,653 units compared with previous year and had 17% of market share. Mazda believes that the minor change and new pricing strategy of this new model will encourage Mazda to gain more market share. At present, the leader of the market holds a 23% market share, follows by 20% of the second rank while Mazda holds the third rank in this segment and aims to gain more of market share as much as possible".
The NEW MAZDA CX-5 has been developed to enhance its technology that is fully equipped since entry model. The result is the new model is more value for money but maintain its unique design of both exterior and interior in accordance with Kodo design that is simple but beautiful together with full features of safety technology equipped in all model. This includes technology that allows customers to stay connected with car connectivity system that meets the new lifestyle. Three types of powerful engines are available to meet the variety of purposes i.e., the 2.5 Turbo engine for people who like performance, the 2.2 Diesel engine for people who like powerful performance and fuel economy and the 2.0 engine for urban people looking for a car with great value. Mazda is the only automobile maker that has the most variety of engines in the market.
"The total sales of Mazda from January to September 2021 was 25,800 units, slightly decreased at 1% from 26,000 units. The situation in this year is very challenging to keep the business forward and getting through the COVID-19 situation, particularly our internal working procedure that is needed to be ready for digital transformation and the output is highly satisfied. After this month, Mazda will work in full capacity to drive the business, especially to introduce new vehicles to the market in all segment. I believe the NEW MAZDA CX-5 will perfectly fulfil customer's need and will be a crucial model generating sales volume in the last quarter of this year. With this model, we believe that we will achieve the sales target of 2021 fiscal year". Mr. Chanchai added.
Mazda crossover SUV sales volume in January - September 2021 VS 2020ModelJanuary - September 2021January - September 2020% changeMAZDA CX-305,3643,693increase 45%MAZDA CX-33,1421,458increase 116%MAZDA CX-55441,287decrease 58%MAZDA CX-86441,215decrease 47%Total sales9,6947,653increase 27%
Mr. Thee Permpongpanth, Senior Vice President said about marketing communication strategy, "NEW MAZDA CX-5 comes with the concept "Live the remarkable life" and it is one model in Mazda's SUV lineup which fulfils customers' life, move them forward to be the best in everything and being the vehicle to use in daily life with family. It is developed to offer superior driving experience for customers. The target customers are clearly defined. It is fully featured with technology at affordable price starting from 1.3 million Baht. The factor supporting CX-5 to be more successful and meet the need of Thai customers is because it is the most advanced technological crossover SUV that has beautiful design, provide performance and fuel saving, equipped with world class safety technology and comfort and it is also easy to use in daily life."
MAZDA CX-5 was the first Mazda model featuring SKYACTIV TECHNOLOGY and Kodo design that gained tremendous popularity in a short time after it launched to the market and had total sales of more 8 million units worldwide. This sales achievement showed the success of SKYACTIV engine and the popularity of Mazda's crossover SUV. The first generation was introduced in Thai market in November 2013 and had a total sales over 17,000 units, followed by the second generation which was launched in November 2017 and had 15,000 units of total sales. The launch of NEW MAZDA CX-5 in this time is the return of Mazda with an aim to be the leader in crossover SUV segment and creates the phenomenon of being technological leadership and the elegance of Kodo design concept that has gained overwhelming success globally.
"Pricing strategy is the main factor supporting MAZDA CX-5 to succeed rapidly with price starting from 1,320,000 Baht. When compared its price to feature and technology equipped with the vehicle, the NEW MAZDA CX-5 is the most valuable vehicle in the automotive market. In addition, when promotional package is included- a low interest rate, free Mazda premium insurance and aftersales service offered throughout the ownership of the vehicle, the NEW MAZDA CX-5 is considered as the most value for money vehicle". Mr. Thee added.
The development concept of the NEW MAZDA CX-5 is focusing on functionality and utility with the design functions and driver-centered device positioning that is in accordance with the HMI (Human Machine Interface) concept that enables driver's ease of use. Also, in car communication system or Mazda Connect that is compatible with Apple CarPlay(R) and Android Auto(TM) is also featured in this model together with the 8-inch touch screen center display that are performed by using center commander allows driver to use easily. Moreover, it also features windshield active driving display that allow driver to focus on road and increase safety.
Interior design of the NEW MAZDA CX-5 is elegant, unique and meticulous in every details like handcraft. All materials in every touch point has been selected and made from fine quality of material, ranging from the black leather seat with dark brown stitch, real wood and satin chrome decoration or deep red Nappa* leather seat with dark brown stitch in the 2.5 Turbo SP that adds luxury and perfectly reflects the different styles of the driver.
All model of the NEW MAZDA CX-5 features GVC Plus which is one of the SKYACTIV-Vehicle Dynamics that helps improve stability and improve road grip when cornering, in and out the corner or in an emergency which creates oneness between car and driver as well as providing higher comfort to all passenger throughout the journey.
Mazda is the only automaker that offers 3 different types of engine-the SKYACTIV-G 2.0, SKYACTIV-D 2.2 and SKYACTIV-G 2.5 Turbo. There are four models available comprising
- NEW MAZDA CX-5 2.0 S priced at 1,320,000 Baht: The most value for money vehicle in its class with the SKYACTIV-G 2.0 Petrol engine that features 6-speed automatic transmission or SKYACTIV-Drive providing precise response and offering maximum 165 horsepower and maximum 210 Nm of torque and features electronic direct injection. It is compatible with E85 and provides excellent fuel economy at 13.9 km/liter and environmentally friendly.
It is fully featured comfort and advanced safety technology including Electric Parking Brake with Auto Hold, Automatic LED Projector Headlight and Automatic High Beam, Daytime Running Light and LED Signature Taillight, Power Adjustable Driver Seat with Power Lumbar Support, Analog Speedometer with Multi-Information Display, Auto Dimming Rear View Mirror, Dual Zone with Rear Vent Air-Conditioning, 2 Front and 2 Rear USB ports, 8" Touch Screen Center Display, Power Lift Gate, Cruise Control, Adaptive Front-Lighting System (AFS), 6 Airbags and 17" Alloy Wheel.
- NEW MAZDA CX-5 2.0 SP priced at 1,470,000 Baht: Enhance the outstanding design with 19" Alloy Wheel, Power Sunroof, 7-inch Digital Speedometer Multi-Information Display, Driver Seat Memory Function, Power Adjustable Driver Seat, 10-speaker BOSE(R) surround system, 360 ? View Monitor and full of advanced safety technology "i-Activsense" i.e., Rear Cross Traffic Alert (RCTA), Mazda Radar Cruise Control (MRCC), Smart Brake Support (SBS). (additional features to 2.0 S)
- NEW MAZDA CX-5 XDL priced at 1,770,000 Baht: Features SKYACTIV-D 2.2 Diesel engine that has been equipped with 2-Stage Variable Turbo to provide swift and precise response, offering dynamic driving performance and fuel economy. It provides maximum 190 horsepower and maximum 450 Nm of torque. In addition, it is equipped with i-ACTIV AWD (All-Wheel-Drive) system and VVT (Variable Valve Timing). Provide excellent fuel economy at 16.1 km/liter and friendly to the environment.
- NEW MAZDA CX-5 2.5 Turbo SP priced at 1,830,000 Baht: Features SKYACTIV-G 2.5 Turbo providing maximum 231 horsepower and 420 Nm of torque and equipped with Dynamic Pressure Turbo, Dual S-VT system that is more responsive and i-ACTIV AWD (All-Wheel-Drive) system that automatically adjusts to varying conditions. In addition, 6-speed automatic transmission, Skyactiv-Drive is also equipped to provide fun to drive.
In addition, the 2.5 Turbo SP model features 19" Alloy wheel, Deep Red Nappa* Leather with Dark Brown Stitch, Real Wood Material and Satin Chrome Decoration. It also has been added a sense of luxury with the Piano Black and Satin Chrome Decoration on Power Window Switch, the Satin Chrome Decoration on Seat Adjustable Switch and Glove Box. It also features with Black Roof, Front Seat Ventilation, Rear View Mirror Auto Dimming in Mirrorless Type, Map Light, LED Room Lamp and Panel Light for Trunk Space, Down Light at Center Console, Front and Rear Leg Room Light and Glove Box Light. (additional features to XDL)
i-Activsense technology featured in the NEW MAZDA CX-5
- Lane-Keep Assist System (LAS)
- Driver Attention Alert (DAA)
- Lane Departure Warning System (LDWS)
- Mazda Radar Cruise Control (MRCC)
- Rear Cross Traffic Alert (RCTA)
- Advanced Blind Spot Monitoring (ABSM)
- Smart Brake Support (SBS)
- Advanced Smart City Brake Support (Advance SCBS)
- Smart City Brake Support-Reverse (SCBS-R)
- Adaptive LED Headlamps (ALH)
In addition, all grades are also featured LED Signature Daytime Running Lamp, LED Signature Taillight, GVC Plus, Immobilizer, Burglar Alarm, Automatic Door lock, Rear View Camera, 4-points Front and 4-points Rear Parking Sensor, 6 Airbags including Front Dual Airbags, Side Airbags and Curtain Airbags to ensure maximum safety to driver and all passengers.
Selling prices of the NEW MAZDA CX-5
- 2.0 S 1,320,000 Baht
- 2.0 SP 1,470,000 Baht
- 2.2 XDL 1,770,000 Baht
- 2.5 Turbo SP 1,830,000 Baht
The NEW MAZDA CX-5 is available in 6 body colors: Machine Gray, Soul Red Crystal, Deep Crystal Blue, Jet Black, Snow Flake White Pearl and Sonic Silver.
Interested customers please request for more information and test drive at Mazda showroom nationwide or at www.mazda.co.th
1 0% interest rate, 55% down payment, 24-month installation, free 1-year Mazda Premium Insurance
2 1.99% interest rate, 25% down payment, 48-months installation, free 1-year Mazda Premium Insurance and 3-years Mazda Care Program
3 Insurance company for these campaigns are (1) the Viriyah Insurance, (2) Thanachart Insurance (3) Thaivivat Insurance, (4) Dipaya Insurance
4 3-years Mazda Care Program or 60,000 km. (whichever comes first).
Source: Mazda Sales (Thailand)