Nadia Omer appointed CMO of CARS24, South East Asia Stepping Up For Expansion With A Winning Asian Experience

Friday 19 November 2021 14:47
CARS24, recently appointed Ms. Nadia Omer as CMO for South East Asia. Nadia is a seasoned marketing professional with a strong track record at P&G, Nestle and PepsiCo in Strategy, Category conversion, New market entry and creating Lovemarks, in a uniquely Asian context.
Nadia Omer appointed CMO of CARS24, South East Asia Stepping Up For Expansion With A Winning Asian Experience

CARS24 South East Asia CEO, Mr. Abhijeet Dabas explained that Ms. Omer's joining is part of the company's vision of delighting with a winning Asian experience for South East Asia entry and expansion.

Fueled by post pandemic trends, South East Asia's used cars segment is gearing up to hit over THB 60 Billion by 2025. " This category is a marketer's gold mine; as there are critical customer pain points that remain unaddressed in the current model. It is a traditional ,fragmented market with information asymmetry, which works against real customers, with hardly any brand building" remarked Ms. Nadia Omer, CARS24, CMO South East Asia.

"Our purpose is to deliver on the auto aspirations and needs of a new, tech savvy generation of first jobbers and young families, to create joyful and memorable pre-owned car buying experiences for them"

To be a true game-changer, CARS24 is going the extra mile to provide the best buying experience for car intenders through its "4 Bests"- Best Assortment: The largest company owned car selection for customers to choose a perfect match for them. Best Quality: A guarantee from CARS24 and certification of no accidents, no flooding, no meter tampering. Best Price: Transparent pricing, free documentation and 12 months warranty - Best deal for all! Best Service: 24/7 online showroom, test drive, home delivery and 7-day unconditional full refund.

Nadia added, "We've proven our CARS24 model in India and are now going, full throttle, in Thailand to make it a beacon for our South East Asia expansion. To generate demand, our philosophy is a full suite of integrated marketing communication, including mass awareness building, education and credentialing and maximizing interventions to harvest demand."

Making all of this happen is a trailblazing team of marketers that has come together from different industries and joined CARS24 to think big and do different! "We have a talented local, young team, full of passionate, creative and buzzing marketers across different verticals of brand building, performance marketing, community stewardship, creative, design and content to give us that step up and edge. Our motto is if you're smart and want to try something different, CARS24 is the place to be!"

"This is only the beginning! CARS24 Thailand is definitely all set to make waves. Stay tuned for more excitement coming up, and check out CARS24.co.th or click bit.ly/…30GngfI today to experience the new way of buying pre-owned cars for yourself!" concluded Nadia.

Source: MSL Group

Nadia Omer appointed CMO of CARS24, South East Asia Stepping Up For Expansion With A Winning Asian Experience