'TCL' Utilises AI x IoT Technologies: 3 Outstanding Intelligent Electronic Product Categories Ready to Fight in Thai Consumer's Electronic Market Battle

Tuesday 30 November 2021 15:53
TCL Electronics (Thailand) Co., Ltd., a world-class electronic products company, strived forward penetrating high-end electronic customers with electronic products in 3 categories including Television, Air-Conditioner, and Home Gadget. These products come with the best Artificial Intelligent (AI) and Internet of Things (IoT) technologies that can be connected intelligently on a flexible platform allowing users to control and connect the usage between each product easily. This also includes Laundry and Refrigeration products that will help elevate the lifestyle and the quality of life of the customers with more convenience and efficiency, meeting the needs of the new era. Together, TCL is continuously expanding their channel of distributions with a comprehensive marketing strategy covering the country's leading department stores, local traditional trades, and other online e-commerce channels, in order to become the leader in Thailand's Electronic Industry.

Mr Lucas Gang Managing Director of TCL Electronics (Thailand) Co., Ltd., revealed that nowadays, technology clearly plays an important role in our daily life, especially the development of the Home-use electronic machines and devices to allow an endless connectivity offering convenience for customers in various aspects. TCL, as a world-class electronic products company, is ready to strive forward in Thailand's electronic market penetrating the high-end customers with efficient intelligent electrical products under the slogan 'Making Life Intelligent'. TCL's products are equipped with AI and IoT technologies with diverse functions on the device answering the needs of customers in this new era, especially in terms of connectivity via an intelligent platform with an easy and flexible operation, that will elevate the lifestyle and the quality of life of the customers with more convenience and efficiency, including

Television Products Category is considered the highlight of TCL with an outstanding sales volume, third place globally. At the latest, TCL Android Televisions come with 8K Mini LED technology and other intelligent functions supported with Google Assistant and Amazon Alexa, making the TV a real-life assistant that can coordinate everything from alarms to weather reports, traffic alerts and personalized schedules, while simple voice commands allow users to easily enjoy home entertainment such as music, movies and games.

Air-Conditioner Products Category comes with an aesthetic design suitable for all types of rooms, with an intelligent inverter system that saves both money and up to 60% energy consumption. It also includes the new technology, Gentle Breeze, with 1,422 micro-holes on the vanes that disperse air gently and widely throughout the room without uncomfortable cold for the enjoyment of the convenience of everyday life, whether it's working, relaxing or sleeping at home with a superior experience. The device can be remotely controlled 24 hours a day via simple voice commands connecting to an Android TV or smartphone on the TCL Home application.

Home Gadget Products Category such as the Breeva A2 Air Purifier that helps deliver fresh air in the house or room effectively within 10 minutes at your fingertips and support hands-free voice commands, compatible with Alexa and Google Assistant. This can also be connected to TCL Home App for real-time air-quality data and to control airspeed remotely. TCL Sound Bar will enhance the entertainment experience with a loud full-bodied sound, and the Sweeva 2000 Vacuum Robot that can be intelligently controlled with Alexa and Google Assistant or remotely with TCL Home App.

Apart from those, Laundry Products Category comes with a Smart Washing Soft Caring technology making washing clothes an easy house choir with Smart Motor Inverter, a powerful motor that operates quietly, and other features, such as Honeycomb Crystal Drum, a honeycomb shaped washing tub for clean clothes that gently care for the fabric and remove stains easily. Also includes technology that kills germs and bacteria by washing with water at temperatures up to 95 degrees, stopping and adding clothes without the need to stop the machine and start the cycle again for the front-loading washing machines, automatic washing error detection that shows the cause and basic solutions, and other special functions, such as an automatic garment weighing system, a quick dry-cleaning system, etc.

This also includes Refrigeration Products Category, recent refrigerators from TCL are equipped with a durable inverter compressor technology that saves energy and the Auto Anion Technology (AAT), a technology that releases negative ions to kill bacteria and odours, keeping food fresh for longer and refreshed every time the refrigerator is opened. It also includes other intelligent functions on the LED control panel making it easier for maintenance and usage, such as temperature adjustment settings or various operating modes, the Child Safety Lock function that prevents function change within 30 seconds, and an alarm when opening the door and forgetting to close. While the design is sleek with a metallic surface, 11 layers of anodised colour provide anti-fingerprint performance, making it easy to clean.

However, TCL will continuously develop and invest in products and technology that will actively meet the needs of the customers and enhance the convenience and intelligence of their living. TCL is ready to grab Thailand's market share since, at the present, Thai's high-end consumer's group has a very large market share and high purchasing power. TCL has a marketing promotion strategy that will support this aim and will continue expanding the channel of distributions that will cover the country's leading department stores, local traditional trades, and other online e-commerce channels. For the past year, TCL sold over 2 million televisions globally in 160 countries, Mr Lucas Gang concluded.

For more information please contact TCL Electronics (Thailand) Co., Ltd., Tel: 02-026-6286, website: www.tcl.com/th, and other news and events at Facebook Fan Page: https://web.facebook.com/TCLThailand

Source: JC&CO Communications