Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said, "Mazda2 is a core model that generates sales revenue for Mazda in every year. Therefore, the unveiling of NEW MAZDA2 is to stimulate purchasing power of large group of customers and create more value to the car by making this model to be more value for money. Furthermore, the technology and feature that is suitable for modern society, that have been added to this model, as a result, MAZDA2 maintains its uniqueness as an elegant city car and meticulous in every detail and becomes more premium in both exterior and interior than other cars in the same segment. Importantly, its price is the same as Mazda2's current model which price starts at 546,000 Baht.
Mazda2 is Mazda's best-selling car model. It entered Thai market in 2009 and had cumulative sales of 95,000 units, followed by the second-generation model features SKYACTIV technology in 2015 which had cumulative sales of 160,000 units. The latest update of Mazda2 was in November 2019, which had cumulative sales of 45,000 units. With a careful selection of fine quality materials and a utility that perfectly meets the demand of customers, Mazda2 was a very successful model and it was able to step up as best-seller in compact car segment including eco car and B-Segment for 3 consecutive years during 2017-2019. It is a popular flagship model of Mazda that is in the possession of more than 300,000 customers in Thailand. The launch of the NEW MAZDA2 in this time is a return of Mazda2 to create history and step up as a top ranking car model again.
The NEW MAZDA2 comes with more elegant design derived from Kodo: Soul of Motion with the simple line in the exterior that is like breathing life into car under the concept 'Less is More' that has an inspiration from Japanese kind of beauty or the "Simple but beautiful". The cabin has been upgraded to be more luxury with a new front console and black leather seats that truly reflects the unique identity of driver. Also, full of up-to-date technology and feature is added to upgrade this model while the same selling price starts at only 546,000 Baht. Special deal is also offered namely, 1.99%1 interest rate, free 1-year Mazda Premium Insurance2 and free compulsory motor insurance3. Interested customer please visit Mazda showroom nationwide or at www.mazda.co.th for vehicle booking and request for a test drive. The new model is ready to be delivered.
Exterior design of the NEW MAZDA2 embodied Mazda's new generation car design that is simple but beautiful and meticulous. It comes with new body color, "Platinum Quartz" and new 16" black alloy wheel providing sportier and more premium than other car in the same segment. It is also outstanding with driving performance from SKYACTIV engine that is available in 2 engine types namely, the SKYACTIV-G 1.3 gasoline engine that provides superior driving experience and excellent fuel economy and the SKYACTIV-D 1.5 clean diesel engine providing precise response and excellent fuel economy. It features 6-speed automatic transmission and G-Vectoring Control Plus (GVC Plus) which is Mazda's unique technology that provides precise and balance control, offers convenience and safety to all passenger. Mazda2 comes with standard features to provide more convenient to customers than other cars in the same segment.
Mr. Thee Permpongpanth, Senior Vice President said, "To increate Mazda competitiveness in the market and to better serve the need of customers, the NEW MAZDA2 comes with the concept "LIVE LESS ORDINARY" and it is equipped with more standard features to meet the variety of using purpose. The interior features front console and a new design of sporty black leather seats that is perfectly blended with the premium atmosphere of cabin. The 6-way power adjustable driver seat and 2-position memory is also featured. This is the first time that this standard equipment has been equipped in compact car. This new model provides customers a fun driving experience and make them confident in their own styles with Active Driving Display, Sport Paddle Shift and Cruise Control."
Mazda2 is developed to meet the utilization of driver and all passenger. The functional design and equipment position of the cabin have been designed and aligned follow by HMI (Human Machine Interface) to provide oneness between driver and car and deliver comfort as well as safety throughout the journey. In addition, Mazda2 serves the need of new generation of people in the digital era better with wireless charger and Mazda Connect that is compatible with wireless Apple CarPlay(R) and Android Auto(TM)* which is more convenient to user when connect to smartphone.
Furthermore, the NEW MAZDA2 features Mazda' proactive safety technology "i-Activsense" to minimize the risk of an accident by maximizing the range of conditions that helps driver to safely operate the vehicle namely, Advanced Blind Spot Monitoring (ABSM), Rear Cross Traffic Alert (RCTA) and 360? View Monitor.
"In addition, every variant is fully equipped with standard safety technology namely, 4W-ABS, Dynamic Stability Control (DSC), Hill Launch Assist (HLA), Emergency Signal System (ESS), Traction Control System (TCS), SKYACTIV body and Front Dual Airbags to offer more safety to driver and front passenger. With all of these major features, the NEW MAZDA2 becomes more outstanding than other vehicles in the same segment and able to compete with competitors in the market. It is the best option for customers who are searching for good performance in sporty premium city car". Mr. Thee added.
Advanced safety technology featured in the NEW MAZDA2
- LED Projector Headlight with Auto Leveling System (available in every variant)
- G-Vectoring Control or GVC Plus (available in every variant)
- Idling Stop System (i-STOP) and Mazda Regenerative Braking System (i-ELOOP)
- (available in every variant)
- Noise Cut Windshield (available in every variant)
- Sport Paddle Shift
- Auto on-off Headlight
- Power Adjustable and Foldable Side Mirrors with Turn Signal
- Front Wiper with Rain Sensor
- 360? View Monitor
- Rear Cross Traffic Alert (RCTA)
- Advanced Blind Spot Monitoring (ABSM)
- 4W-ABS, Electronic Brake force Distribution (EBD), Brake Assist (BA)
- Dynamic Stability Control (DSC)
- Traction Control System (TCS)
- Hill Launch Assist (HLA)
- Emergency Signal System (ESS)
- 7" Touch Screen Center Display and Center Commander
- Tilt and Telescoping Steering Wheel with Audio and MID Switches on Steering Wheel
- Immobilizer/ Burglar Alarm/ Automatic Lock/Unlock Doors System
- Automatic A/C control
- Front Dual Airbag (SRS)
- Rear View Camera
- 4-points Front and 4-points Rear Parking Sensor
- Front, Side and Back Impact Beams
- 60:40 Foldable Rear Seatback
The NEW MAZDA2 is available in 8 body colors. Especially, the newly introduced color, "Platinum Quartz" which is available in both the 4-door sedan and 5-door hatchback. It is a main color for unveiling this model and for marketing communication of NEW MAZDA2 in this time. Also, the Polymetal Gray is now available in the 4-door sedan. The details of the 8 body colors are:
- Soul Red Crystal
- Machine Gray
- Snowflake White Pearl
- Jet Black
- Sonic Silver
- Ceramic Metallic
- Platinum Quartz (Newly introduced color available in both 4-door sedan and 5-door hatchback)
- Polymetal Gray (New color which is now available in the 4-door sedan)
Furthermore, Mazda launches a special promotional campaign at Mazda showroom nationwide to provide special deals during the launching period namely, 1.99%1 interest rate, free 1-year Mazda Premium Insurance2 and free compulsory motor insurance3. For more information, please contact Mazda showroom nationwide or at www.mazda.co.th.
The retail prices for the NEW MAZDA2 sedan and hatchback:
- 1.3 E/1.3 E Sports 546,000 Baht
- 1.3 C/ 1.3 C Sports 599,000 Baht
- 1.3 S Leather/1.3 Sports Leather 659,000 Baht
- 1.3 SP/1.3 SP Sports 690,000 Baht
- XDL/XDL Sports 799,000 Baht
Source: Mazda Sales (Thailand)