Asst. Dr. Nuttapon Nimmanphatcharin, President/CEO of Digital Economy Promotion Agency (depa) stated that, the COVID-19 pandemic has affected in various way of life. In the other hand, the pandemic is another reason surge that push the adaption with digital technologies due to the social distancing norms and nationwide lockdowns.
People and organizations all over the world have had to adjust to new ways of work and life. There are main factors that drive the food delivery platform business continue growth in two years during the pandemic.
Currently, the food delivery platform business has strongly competitive because of the market is the large segment and it has many companies' wants to increase the market share as the foreign company. Nonetheless, the operation cost for small entrepreneurs and micro, small and medium enterprises (MSMEs) which open the food restaurant that small business has a higher cost and less profit compared with the large-sized restaurant.
Some of small business has increase the food price burden on consumers, so the eatsHUB can help small entrepreneurs to access to the digital platform and reduce inequality. depa and Food Ordery join hands launche eatsHUB platform, is a Thai platform under the National Delivery Platform Project that aims to help small entrepreneurs, food riders and people who want to join with eatsHUB
"Our greatest strength, eatsHUB will charge the gross profit (GP) shares of about 8-10% collected from food vendors, lower than other online delivery platforms have cried foul about GP shares of about 30% collected from food vendors. It will benefit to food buyers too. Depa expects to have user's registration with more than 500,000 users, use the app more than 5 million times and create the economy value more than 500 million baht in the first year and create the new food rider around 2,000 riders in the first year." He said.
Mr. Thammanit Khamwangyang, Chief Executive Officer of Food Ordery Co.,LTD said that the projected success of eatsHUB provides its services covered four arears in Bangkok including Bangkhen, Chatuchak, Ladprao and Suan Luang. Also, it plans to expand the service cover all Bangkok and the perimeter an with in July 2022. He expects the eatsHUB will cover 18 provinces in the first year including Bangkok, Ayutthaya, Chiang Mai, Nakhon Sawan, Phitsanulok, Nakhon Si Thammarat, Phetchaburi, Surat Thani, Phuket, Songkhla, Chon Buri, Chanthaburi, Rayong, Nakhon Ratchasima, Khon Kaen, Udon Thani, Ubon Ratchathani and Nakhon Phanom. The company expects the food vendor will join with eatsHUB more than 20,000 food venders in the initial.
He added, eatsHUB will create the new standard for the food vendors such as asking online food delivery platforms to lower GP rate to 8-10% compared the other food services. The food vender who joins with eatsHUB will receive their cash transfers in the next day without the minimum rate. The eatsHUB has several marketing promotions and the Big Data analysis. Nevertheless, eatsHUB is established through the collaboration project between the government and the private sector so it has a reliability and satisfy the customer needs. This platform also can sustain a food vendor quality to meet the high standard and fair prices.
However, the food vendor or small entrepreneurs and micro, small and medium enterprises (MSMEs) can join with us via the website www.foodordery.co.th while the food buyer or the customer can download the application eatsHUB directly from the smartphone and tablet via the android and iOS operating system.
Source: Digital Economy Promotion Agency