All subsidiary companies namely N.C.C. Image Co., Ltd., N.C.C. Exhibition Organizer Co., Ltd., N.C.C. International Events Co., Ltd. will become part of N.C.C. Management & Development Co., Ltd. with an aim to response to an ever changing
demand of the market in the digital era, while also becoming more agile and flexible towards a business proposition that values innovation, creativity, and sustainability.
NCC has adopted the 3P principle - "Product People Process" as a cornerstone of its business restructuring and rebranding.
Product - to best serve the customer needs with integrated solution, ranging from management of a convention center to food and beverage, design solution, booth construction, exhibition management, and conference management.
People - to build and retain talents who are empowered, motivated, and well-rounded in order to further leverage and sustain the business.
Process - to operate more efficiently and effectively by streamlining business processes and optimizing resources.
Sakchai Pattarapreechakul, CEO of N.C.C. Management & Development Co., Ltd. (center) disclosed that "The reason behind our business restructuring underlines not only the 3P principle but also the execution of new digital technology to build up business potential and gear up for the opening of Queen Sirikit National Convention Center in September 2022. Most importantly, NCC has emphasized on human capital development as we continuously encourage intrapreneurship purposely to enhance sustainability and bring about the best outcome for the company as well as our customers."
Additionally, NCC decided to modernize its branding by modifying the use of our new logo with the capital letter "NCC" in brighter shade of blue, featuring simplified characters, yet modern design to reflect the new business brand image and perspective.
Source: Queen Sirikit National Convention Center