This includes DEOLEO GLOBAL S.A.U., the makers of BERTOLLI(R), the world's number one olive oil brand, which recently unveiled its 2030 Global Sustainability strategy - establishing a long-term vision for the future that sets a legacy of caring for people and the planet, reflecting its decades of experience in the olive oil industry.
The strategy formalizes the company's existing approaches through three key pillars. These include Growing Together, where Deoleo will continue to support sustainable agriculture and strengthening communities by working in partnership with local farmers to purchase quality olive oil; Blending with Love, which will guide Deoleo's approach to high-quality production and integrity, and Caring for You, where the company pledges to take care of the people who make its products, as well as the customers who enjoy them.
As part of these pledges, Deoleo has pledged to achieve certification by its Sustainability Protocol for 100% of its top-selling Extra Virgin Olive Oil brands by 2030 and has set a goal to educate 150 million people by 2030 to improve everyday home cooking and on the benefits of olive oil.
Ignacio Silva, Chairman and CEO of DEOLEO GLOBAL S.A.U. said, "I want Deoleo to be an ambassador for sustainability, working to uphold the future health of the land and the future health of society. We've set robust goals because we truly want to be a force for good and, with our global footprint, believe there is potential to achieve wide-spread positive change."
These sustainability initiatives, as well as COP15's Biodiversity Framework, are vital to countries like Thailand, where 30 percent of its total labor force sits within the agriculture sector.
With the Food and Agriculture Organization of the United Nations' 2021 assessment finding Thai farming households were adversely affected by a loss of income of 39 percent during the pandemic, climate change is further increasing production risks and already adding to resource problems such as water scarcity, pollution, and soil degradation. Thailand's Ministry of Agriculture and Cooperatives also acknowledged the continuing rise of floods and droughts, particularly in the Northeastern and Southern Regions.
Companies like Deoleo understand the ever-increasing impact of climate change, which is why it has focused on creating a positive impact for several years. Approximately 60% of its dark glass bottles are already made of recycled materials, while it successfully achieved a 12.8% reduction in direct CO2 emissions in 2020.
Its sustainability commitments match the company's long-standing diligence to quality and care as market leader in every manufacturing decision, from production techniques used to quality parameters followed, to preserve the nutrient content of its oils.
"I believe our strategy will be critical in guaranteeing Deoleo is seen as an industry leader for positive impact, providing a platform through which to showcase the progress we have already made and will continue to make going forward…We've set robust goals because we truly want to be a force for good and, with our global footprint, believe there is potential to achieve wide-spread positive change," concluded Ignacio Silva, Chairman and CEO of DEOLEO GLOBAL S.A.U.
The world's number one olive oil brand, Bertolli was founded in the small Tuscan town of Lucca, Italy. For 150 years, the Bertolli name has been synonymous with Italian and international cooking and eating. At the heart of the Bertolli brand is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful olive oils to Thailand and the world. For more information, please visit https://www.facebook.com/BertolliTH/.
Source: Hill & Knowlton