Unilever Thai Group of Companies is committed to continue driving its sustainability strategy on the occasion of 89th anniversary in Thailand with the launch of Every U Does Good Year 2 campaign that encourages consumers to participate in doing good for society everyday through their daily usage of Unilever products as every brand has purpose to do good to society. Thus, when they purchase Unilever products, it means they are funding positive outcomes for the society as well. The Company also leverages this year's campaign to help reduce the cost of living for Thais during the difficult times and provide them with more accessibility to consumer products for daily lives with a special discount of up to 45% plus other promotions on various Unilever products.
Mr. Apichat Saligupta, Vice President Customer Development, Unilever Thai Trading Limited said "The first Every U Does Good campaign in 2021 has been well-received because it has encouraged many Thais to play a part in creating a better society through the use of Unilever products. The campaign showed that various small actions can create a great impact for our society. That's why Unilever Thailand decided to continue the campaign this year to reinforce our commitment in driving positive changes in the society, which is in line with our corporate philosophy to empower People and protect the Planet."
Every U Does Good campaign brings together good causes from Unilever brands including Breeze, Omo, Sunlight, Sunsilk, Dove, Vaseline, Knorr and Wall, to do good for society through its owned projects and initiatives. This will assure that every time you use one of Unilever products, your usage does good somewhere in the world and you help support sustainable living. Examples of the initiatives include:
- Breeze held the Outdoor Classroom Day that encouraged children to play and learn outdoor, as well as equipping them with knowledge on plastic waste reduction and waste management in order to drive the circular economy.
- Sunsilk launched the Open Up Possibilities campaign to inspire women to discover their true potential, and help them pursue their dream by providing with funds, learning platforms and online classes.
- Knorr has partnered with World Wildlife Fund to launchThe Future 50 Foods report, a collection of diverse plant-based foods from around the world that can boost the nutritional value of our meals whilst reducing the environmental impact of our food supply.
- Dove has supported the Dove Self-Esteem Project that are aiming to help 250 million youths around the world build their positive body image by 2030.
- Every bottle of Sunlight Dishwashing Liquid is made from 100% recycled plastic as well as being fully recyclable to reduce the use of new plastic and support the circular economy.
- Vaseline has supported the Vaseline Healing Project, a global humanitarian aid effort helping to heal skin and improve quality of life, including donations of soaps and disinfectants to help fight the pandemic.
- Wall's Happy Friday campaign brought smiles and happiness to Thais across the country by giving away 2 million Wall's Ice Creams on Fridays in April.
- OMO has continued to help Thais enhance their personality for a bright future through "Omo Bright Future Academy" campaign, including the English language workshop with Kru Loukgolf to help Thai students become more confident in English language skills.
- Ran Tid Dao is under one pillar of Unilever Sustainability Strategy on improving the wellbeing of Thais including mom-and-pop shops or Shou Huay which has more than 470,000 stores across Thailand. Unilever has helped grow and sustain those mom-and-pop shops who are the grassroot and the core of Thailand's economy through Ran Tid Dao stores. This initiative has helped improve lives and income of Shou Huay's family and children with know-how, store management knowledge, and marketing tools that revamp shops from inside-out and to drive sustainable growth for Ran Tid Dao stores.
To celebrate the 89th anniversary of Unilever Thailand, the company has leveraged Every U Does Good campaign to help reduce the cost of living for Thais during the difficult times to have more accessibility to consumer products in their daily lives with special promotions of up to 45% discount on various Unilever products, as well as giveaways and free gifts. The Unilever's 89th anniversary promotion will run throughout June 2022 at modern trade stores and Ran Tid Dao stores nationwide, as well as leading online stores.
"Unilever has a commitment toward people, communities and the planet. We believe that giving back to society and people can crate positive changes. Every U Does Good campaign held on the occasion of our 89th anniversary in Thailand is a proof that we have never stopped doing good to make the world and society better. We want to leverage a quality of life for Thai people in a sustainable manner", Mr. Apichat concluded.
About Unilever
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of EUR52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world - including iconic global brands like Breeze, Sunsilk, Sunlight, Vaseline, Dove, Knorr, Wall's, Magnum, OMO Citra, Close Up, Axe, Rexona, Tresemme, Lux, and Surf; and other brands such as Love Beauty & Planet, Lifebuoy, Seventh Generation and The Vegetarian Butcher.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, in the past year we're proud to have achieved sector leadership in S&P's Dow Jones Sustainability Index, 'Triple A' status in CDP's Climate, Water and Forest benchmarks and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey, for the eleventh consecutive year.
For more information about Unilever and our brands, please visit www.unilever.com
For more information on the USLP: www.unilever.com/sustainable-living/
Source: 124 Communications Consulting
