'IKEA Sukhumvit' to Debut as IKEA's First City-Centre Store in Southeast Asia

Wednesday 22 June 2022 15:11
IKEA Thailand's fourth store and the first to be located in the heart of Bangkok will be known as IKEA Sukhumvit. The country's first "city-centre store" will bring home furnishing inspirations from IKEA for residents of metropolitan Bangkok.
'IKEA Sukhumvit' to Debut as IKEA's First City-Centre Store in Southeast Asia

The store's strategic location near the Asoke-Sukhumvit intersection will leverage Bangkok's well-connected sky train line and public transport system allowing residents to access functional, affordable, sustainable, and well-designed home furnishing solutions.

IKEA Sukhumvit marks the first partnership between IKEA Thailand and The Mall Group. The new store will strengthen The EM District, a world-class business and lifestyle destination. Located on the third floor of The Emsphere, covering a 12,000 sq. m. area, IKEA Sukhumvit will be packed with everyone's IKEA favorites, with a complete variety of Room Sets, the Market Hall, Self-serve, and IKEA Restaurant, in addition to other services such as Click & Collect.

Leonie Hoskin, Retail Manager, IKEA Thailand and Vietnam, said: "The new store will serve four million visitors living in the Sukhumvit area as well as other places in Bangkok, who will now have a more convenient reason to come to the store."

The city-centre store concept is a key strategy for IKEA's new expansion around the world and has received an overwhelming response in locations including Paris, Vienna, and Shanghai. IKEA Sukhumvit will be combining both the Swedish style, incorporating the origin and heritage of IKEA, together with a Thai influence as IKEA has been in the local market for more than 10 years.

IKEA Sukhumvit has appointed a Thai team member, Ms. Sirin Atsilarat, as Store Manager of IKEA Sukhumvit after having been with IKEA for more than eight years as a Sustainability Manager, and Local Marketing and Communication Manager at IKEA Bangna, Store Manager at IKEA Phuket, and Deputy Store Manager at IKEA Bang Yai. She has a wealth of experience and gained a deep understanding of the needs of IKEA's Thai consumers.

Ms. Sirin said that this new store will meet the needs of the many Thais who want to have an IKEA store in the city. IKEA Sukhumvit will provide a complete IKEA shopping experience from Room Sets, the Market Hall, and IKEA Restaurant where everyone can enjoy traditional Swedish recipes plus new selections on rotation with a stunning view of Benjasiri park. It will even have a self-serve area which is a hugely popular photo spot for IKEA fans. IKEA Sukhumvit will also offer unique concepts making this newest store a fun destination for everyone.

IKEA Sukhumvit will open with a dedicated team of 200 members filling a range of positions. The store will be ready to welcome customers at the end of 2023.

Source: ABM Connect

'IKEA Sukhumvit' to Debut as IKEA's First City-Centre Store in Southeast Asia