LINE WEBTOON is Thailand's No.1 web-comic platform since 2015 and this year is their 8th year running business in Thailand. The New Brand campaign with MINNIE the main vocalist of the famous K-POP Girl group called (G)I-DLE presents 3 Hit LINE WEBTOON Titles that MINNIE Picked. As MINNIE is Thai and she is also LINE WEBTOON reader she is the perfect fit to represent Thai readers who love LINE WEBTOON.
In this Brand campaign advertisement MINNIE introduces the 3 titles that she picked by dress up as the main characters of each stories.
3 LINE WEBTOON Titles that MINNIE picked are:
- วันทองไร้ใจ (Wanthong Rai Jai), transform herself as the new 'Wanthong' by not selecting anyone both Khun Chang and Khun Paen.
- เมื่อฉันต้องไปอยู่โรงเรียนชายล้วน (Boys School), transform herself as 'Seen' the girl who has to live as a boy in the boy's school.
- สามีคนนี้แจกฟรีให้เธอ (Marry My Husband), transform herself as 'Kang Ji Won' who will be revenging ex-husband and her best friend who is having an affair.
The advertisement is shown on both online media such as Facebook, Instagram, Twitter, TikTok and YouTube as well as offline at Central World Digital Billboard and several main BTS stations street view digitals. The online advertisement clip received a warm welcome by reaching over 20 Million views within 2 days after the launch.
Users reactions were so excited and engaging with lots of comments such as "She fits so well no matter what look" "SO PERFECT" "Would like to say Webtoon picked the perfect match" "I also read those 3 webtoon titles and it is super fun" "These 3 titles are perfect for MINNIE" "I will definitely go and read those 3 titles that MINNIE recommend" "After watching this advertisement MINNIE made me want to read LINE WEBTOON" etc.
The highlight of this Brand campaign is the song "HWAA" from (G)I-DLE sung by MINNIE in Thai version released on Wanthong Rai Jai webtoon Episode 40 for the first time on 15 July as well as the full version MV was also released. LINE WEBTOON will be holding a special items giveaway event for the titles that MINNIE picked on 22 ~ 27 July so the users can participate in this special event on LINE WEBTOON application.