Twofold Increase in Bookings, Traveloka's EPIC Sale 2022 Successfully Bolster Thais' Confidence during Reopening Momentum

Thursday 21 July 2022 15:31
Traveloka, Southeast Asia's travel and lifestyle superapp, with over 100 million downloads, is seeing the tourism recovery continue at a strong pace based on the results of the recently completed EPIC Sale in Thailand. Successfully held from July 1-7, 2022, Traveloka EPIC Sale 2022 data shows a strong acceleration of inbound and outbound travel momentum as users become more confident of traveling safely with high demand for luxury accommodations, outdoor activities, and travel insurance. This campaign also had a significant impact on 1,200 partners reflecting Traveloka's contribution in supporting the recovery of its local business partners.
Twofold Increase in Bookings, Traveloka's EPIC Sale 2022 Successfully Bolster Thais' Confidence during Reopening Momentum

Traveloka Thailand Country Manager, Panicha Thananaken, said, "The third EPIC SALE in Thailand has proven to break another record for Traveloka's growth which is proven by a twofold increment in bookings. With impressive results, it shows the growing interest of Thais to travel. This campaign not only inspires and increases customers' confidence to travel during this reopening momentum, but also increases our partners' business results including hotels, Xperience partners, airline partners, and many more as we are optimistic in our contribution to boosting local tourism in Thailand."

Traveloka EPIC Sale 2022 has received positive responses from Thais with more than 800,000 users while the level of traffic and bookings recorded was more than double compared to the regular period. This year, more than 900+ accommodation partners participated in the EPIC Sale, from hotels, villas, resorts, glamping, apartments and more - of which more than 200 partners were transportation products, more than 100 partners were Xperience products with many other partners from a range of travel and lifestyle offerings.

Based on the data gathered during the EPIC Sale period, both inbound and outbound tourism continues to speed up at a consistent pace with a stronger than expected bounce back in domestic travel demand this year in luxury accommodations, outdoor activities, and travel insurance.

When it comes to planning inbound trips, Bangkok, Chiang Mai, and Phuket were the top destinations. This dominance is driven by the strong volumes on flights and availability of accommodations but with safe travel in mind as there is strong user interest in travel insurance, which increased 26% compared to the regular travel period.

The data showed a significant rise in flight bookings, notably flights to the key provinces of Chiang Mai, Hat Yai and Phuket. Second-tier provinces including Chiang Rai and Udon Thani also registered a strong boost in flights.

The staycation trend is also set to continue as people opt for four-star and five-star hotels in Bangkok and Pattaya for their leisure and staycation plans, with Traveloka seeing around 80% increase in luxury hotel transactions. In addition, user interest in outdoor attractions and watersports activities increased twofold compared to the period prior to the EPIC Sale.

Interestingly, for outbound tourism, long-haul trips to South Korea, Singapore and Vietnam are holding firm among Thais, with Traveloka seeing a much faster rebound in flights, accommodations and Xperience product bookings in these three countries which have become the most popular international destinations for Thais in 2022.

"Our campaign results indicate that people are ready to return to travelling and willing to spend more to ensure safety, flexibility, and a quality experience. To serve the rising travel trends in 2022, Traveloka will continue to provide travel and lifestyle initiatives for millions of our customers so they can more easily discover the world around them," concluded Panicha.

Source: ABM Connect