Coca-Cola joins hands with Topgolf Thailand, invigorating consumers with refreshing beverages at Thailand's newest sports and entertainment venue

Monday 01 August 2022 09:57
Coca-Cola Thailand has announced a partnership with Topgolf Thailand to serve Coca-Cola beverages to guests of Topgolf Megacity, its first sports and entertainment complex in Southeast Asia, to be launched on 17 August.
Coca-Cola joins hands with Topgolf Thailand, invigorating consumers with refreshing beverages at Thailand's newest sports and entertainment venue

Topgolf Megacity, an All-in-One destination for play, food and fun, is located right next to the popular Megabangna shopping center, southeast of downtown Bangkok. The four-story complex features endless facilities that are capable of servicing 1,200 guests simultaneously, such as outdoor hitting bays, large event rooms, parking spaces and more, ensuring that social-life seekers, parents, golf enthusiasts, event organizers and brand managers will have a great time while undertaking their activities there.

Topgolf Megacity elevates its guests' entertainment experience with multiple bars and restaurants. A variety of high-quality food and beverages, including the world's most popular drink, Coca-Cola, are available to welcome and refresh venue visitors throughout their stay. Topgolf and Coca-Cola enjoy a collaboration in various markets around the world, including the USA, UK, Germany, and Australia. In Thailand, both companies join hands to offer a variety of beverages from Coca-Cola Thailand's portfolio, including "Coke" Original Taste, "Coke" Zero Sugar, "Sprite" No Sugar  "Schweppes" and "FUZE TEA" to Topgolf guests.

Tim Boda, Head of Operations, Topgolf Thailand, said: "At Topgolf, we exist to bring people joy through more ways to play the game of golf. In Coca-Cola, we find a partner that has been delivering happiness through their beverages for a long time. We are proud to now welcome Topgolf guests in Thailand to their moments of fun and happiness, created at Topgolf Megacity, together with Coca-Cola."

Ignace Corthouts, President of ThaiNamthip Ltd., said: "Coca-Cola and Topgolf are global brands walking the same path of bringing more play and joy to the world through special experiences, innovation and fun. We are excited to become a part of bringing magic moments and refreshing Coca-Cola beverages to all visitors at Topgolf Megacity."

The companies are kicking off their collaboration with the "Red Target Hole in One Challenge." Topgolf guest who score a hole-in-one in the middle of the red target - at 25 yards from tee off - win three months of "Coke" Original Taste or "Coke" Zero Sugar for them and their family. The activation runs from Topgolf Megacity's opening date, 17 August, to 15 September 2022. Terms and conditions apply. News and information on promotions can be found at

The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners - ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.

The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system's portfolio of beverages in Thailand includes "Coke", "Fanta", "Sprite", "Schweppes", "A&W" Root Beer, "Minute Maid Splash", "Minute Maid Pulpy", and "Namthip"

The Golf Entertainment Company (Thailand) Co., Ltd. exclusively manages Topgolf sports & entertainment venues in Thailand and is an affiliate of TG SEA Development, Pte. Ltd.


Source: Hill+Knowlton Strategies