Mr. Vathit Chokwatana, President of Saha Pathanapibul PCL, revealed that this year, SPC has brought its well-known brand consumer goods to sell at special prices at the 26th Saha Group Fair from June 30 to July 3, 2022, aiming to help Thai people reduce their living expenses. It received a positive response from customers with sales of 490 million baht. The top three products with the biggest sales were Mama instant noodles, 108 Shop detergent, and Mitr Phol sugar, respectively.
The change in the product distribution approach, which was previously solely centered on direct marketing to consumers, has, nonetheless, yielded this positive response. Meanwhile, SPC has added direct marketing to the Company's primary clients, the wholesale-retail stores nationwide, as well as the rollout of promotions over the course of 30 days (in June), compared to the previous year's when products were sold online and promotions were held for only four days. The Saha Group Fair this year was held both on-site and online.
At the 26th Saha Group Fair, the Sahapat booth highlight also featured a brand-new product called Mama, Less Sodium Formula, which is available in 4 flavours, Shrimp Tom Yom Flavour, Minced Pork Flavour, Shrimp Creamy Tom Yom Flavour and Instant Rice Vermicelli Clear Soup. It also debuted the 50th Anniversary Collection of NFT Cards to appeal to consumers interested in digital assets, along with exhibiting an overview of all SPC products for the consumers.
As for the direction of the business in the second half of the year, the Company would prioritise the new product development while continuously expanding consumer product variety, growing the partner base, collaborating with partners in many diverse areas as well as marketing in a new channel like Metaverse to reach more niche consumers, all of which are responsive to the rapidly changing consumer behaviours. Most importantly, SPC will ceaselessly put our effort towards sustainable development and staying alongside Thai people regardless of the situation, helping people to buy value products at exceptional prices through this difficult time.
Source: Integrated Communication
