Pokemon Air Adventures launches in Singapore with strategic partnerships and interactive activations

Thursday 01 September 2022 16:36
Japanese-based The Pokemon Company (TPC) announces the launch of its Pokemon Air Adventures in Singapore, commemorating the project with a partnership with Scoot Pte Ltd (Scoot) for an exclusive Pikachu Jet in Singapore. This milestone collaboration marks the first ASEAN airline outside of Japan to launch a unique Pokemon-themed inflight experience. As international travel restrictions ease, the partnership aims to revitalise the travel and aviation industry and connect travellers through a unique aviation experience.
Pokemon Air Adventures launches in Singapore with strategic partnerships and interactive activations

The Pikachu Jet TR commences the first phase of TPC's Pokemon Air Adventures with the aim of encouraging international tourists to travel to Singapore. The two parties unveiled the livery for the Pikachu Jet at a press conference held in Singapore Changi Airport earlier today. As part of its exterior

design, the aeroplane features Pokemon-related imagery specifically custom-made for Singapore. The Pikachu Jet, a Boeing 787-9 Dreamliner with a capacity of 375 seats, is scheduled for its inaugural flight on 9 September to Tokyo, Japan.

Passengers can expect to book a trip between Singapore, Tokyo and Seoul, with flights departing bi-monthly from Changi Airport, Terminal 1. The fare prices for one-way tickets start from S$333 for a trip to Tokyo and S$231 for a trip to Seoul (inclusive of taxes). The routes of the Pikachu Jet TR will be reviewed periodically and customers can check out the latest details on Scoot's website.

Offering an enjoyable and inclusive travel experience, passengers can also look forward to inflight amenities bearing Pokemon designs, including original merchandise such as tote bags, lanyards, bucket hats and a collector's edition of the aircraft model donned with the special livery. These are available for purchase during flight bookings through Scoot's website and mobile app from 9 September, and on board the inaugural flight. Additionally, a selection of specially curated Japanese inflight meals have been prepared to support the Pikachu Jet TR launch for the coming two quarters and are also available for pre-order.

Leslie Thng, CEO, Scoot, said, "We are excited and humbled to be the first ASEAN airline to partner with The Pokemon Company to connect customers across our network on the Pikachu Jet. Together with one of the key franchises in the world, Scoot will offer customers a one-of-a-kind experience on the Pikachu Jet TR through a series of complementary inflight amenities, merchandise, meals and activities. This will add fillip to the travel industry that is still recovering from the effects of the Covid pandemic, and we hope that this will help reignite the passion for travel and adventure."

Following the grand unveiling of the Pikachu Jet, a special Pikachu Weekend will be held in Singapore from 18 to 20 November as part of TPC's ongoing support for international travel and Singapore's tourism economy. The event will feature a night show held at Marina Bay, alongside an exciting Pokemon GO event, "Pokemon GO Safari Zone: Singapore", which will be held at Gardens by the Bay.

During the period of 18 to 20 November, the "Pokemon GO Safari Zone: Singapore" event, which is the special event from Pokemon GO will be offered all around Singapore. Users can purchase a ticket and participate at the main site at Gardens by the Bay, where Maractus will appear in the wild. For the first time in Pokemon GO, users will be able to encounter Shiny Purrloin—if they're lucky!

Also, Pikachu wearing a purple T-shirt (Flower), will be appearing in the wild from November 2022 for over one year to celebrate this event. Travellers to Singapore can try their luck and look for this exclusive Pikachu.

Susumu Fukunaga, Corporate Officer, The Pokemon Company shared, "The Pokemon Air Adventures Project was initiated with the intention of creating something special for our community during these uncertain times, providing excitement to everyone the Pokemon way, and to the industry that has been affected by the situation in more ways than one. Although the pandemic situation is still unpredictable, we

hope this event will be a catalyst for people to kickstart their travels once again as borders reopen and life returns to normal. With this project, we hope to contribute to the tourism and transportation infrastructure industries in various regions and that the Pikachu Jet will be a symbol of this connectivity among communities and bring joy to everyone involved."

Chang Chee Pey, Assistant Chief Executive, Marketing Group, Singapore Tourism Board, said, "As borders reopen, we look forward to welcoming visitors back to Singapore. This partnership between The Pokemon Company and Scoot is timely and offers yet another reason to visit Singapore and enjoy our new and compelling offerings. We encourage the tourism industry to continue forging such innovative partnerships and reimagined travel experiences."

Felix Loh, CEO, Gardens by the Bay, added, "We are pleased to partner The Pokemon Company of Japan to bring the ever-popular Pokemon to Gardens by the Bay. The Pokemon GO event at the Meadow in November will add to the lively line-up of year-end events at Gardens by the Bay, and is yet another opportunity for the community to gather at this iconic location to have fun and bond with one another. As the pandemic situation stabilises, we hope to bring back more fun and exciting activities for visitors to look forward to."

Source: Weber Shandwick

Pokemon Air Adventures launches in Singapore with strategic partnerships and interactive activations