Hong Kong Tourism Board releases the latest campaign, "360 Hong Kong Moments: New Adventures at Every Turn"

Friday 09 September 2022 10:19
The Hong Kong Tourism Board launches a new campaign, "360 Hong Kong Moments: New Adventures at Every Turn", to promote tourism through the unveiling of new developments and infrastructures taken place during the past three years, under the following four angles:
Hong Kong Tourism Board releases the latest campaign, 360 Hong Kong Moments: New Adventures at Every Turn
  1. Arts & Culture
  2. Shop, Dine & Stay
  3. Explore & Play
  4. Great Outdoors

Mr Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board, commented about Hong Kong during the past three years as well as the city's future plans, "The past three years have been a difficult time for the tourism industry, but Hong Kong has not stopped to launch different marketing initiatives even though the border was closed such as Virtual Tours to Hong Kong attractions and online pilgrim to Hong Kong temples, which earned a lot of attention from media and Thai travelers. It is important for us to maintain Hong Kong's presence and visibility to keep Hong Kong at the top of mind among Thai travelers.

Under the new campaign, "360 Hong Kong Moments: New Adventures at Every Turn", Thai travelers will be able to experience a new version of Hong Kong that has been developed under four different angles. Like a Rubik's cube, Hong Kong has many treasures still waiting to be discovered, and can cater to visitor's needs in various angles. The goal is to provide inspiration and to update the list of new travel destinations for travelers who await the day they can return to Hong Kong."

For Arts & Culture, Hong Kong has a flourishing arts and culture scene, with numerous international art exhibitions being held in the city, such as Art Basel or local exhibits like Art Central, as well as major galleries like the Hong Kong Museum of Art.

By the end of 2019, West Kowloon Cultural District (WKCD) was launched. The whole neighborhood is dedicated to arts, and is packed with numerous emerging art-related attractions and destinations, such as M+ (2021), Asia's first museum of contemporary visual art, which exhibits modern visual culture encompassing visual art, design and architecture, and moving images. Highlights include Facade, the gigantic 6.5 metre LED screen that presents the work of art, real-time. The Hong Kong Palace Museum (2022) exhibits Chinese arts and culture in collaboration with the Forbidden Palace in Beijing, with over 900 artefacts on display.

Shop, Dine & Stay introduces new places to hang out in Hong Kong. From street food to Michelin-starred establishments, each restaurant chosen for this campaign has its own uniqueness, like the creative vegan dishes whipped up by JAJA in a colourful and vibrant Instagramable setting, or The Hideout @ Mui Wo, a gem of a restaurant with amazing views of Lamma Island that offers the Farm to Table concept using fresh ingredients from their own quality farms.

When thinking of Hong Kong, the first thing that comes to most people's minds is shopping, and therefore we proudly present new shopping locations like K11 Musea, an upscale mall on Victoria Harbour that defines the concept of Art Mall, where tourists can shop while appreciating the mall's artistic interior. If malls are not your thing, then the newly renovated Central Market, once Hong Kong's oldest fresh market, offers an alternative as a contemporary shopping destination, with activity space on offer under the concept of Playground For All.

Hong Kong offers a wide range of new hotels that provides an experience beyond just accommodation, like the Fullerton Ocean Park Hotel Hong Kong that is officially opening at the end of 2022, the first Fullerton hotel in Hong Kong and its first resort hotel in the world, situated in the Ocean Park water park, offering sweeping ocean vistas, top facilities, and impressive service along with a variety of activities outside of the hotel.

Explore & Play invites tourists to explore leisure destinations that have been upgraded over the past three years, such as the new Water World Ocean Park that has been opened since last September, featuring 27 thrilling rides in 5 zones, as well as the luxury experience of staying at the Fullerton Ocean Park. LEGOLAND Discovery Centre offers a learning space in 10 zones, like Kingdom Quest, Lego Friends, Master Builder Classroom, and highlights such as Miniland, which replicates landmarks and the distinctive skyline of Hong Kong, using over 1.5 million lego pieces and more than 7,000 hours to assemble. The new-look Peak Tram that has recently launched services, with more amenities and fun experiences awaiting at the top of the peak, as well as Hong Kong Disneyland that has introduced the new Castle of Magical Dreams to mark its 15th anniversary at the end of 2020 along with a new light and sound show, "Momentous" in the Hong Kong Disneyland Resort.

Finally, Great Outdoors is under the campaign Great Outdoors Hong Kong which aims to present a new perspective of Hong Kong that is beyond the urban destinations. Hong Kong offers a variety of natural beauty, such as reservoirs with crystal-clear waters, coastal shores with a wide array of marine species, and small islands with their own unique cultures. There are also outdoor activities that you can take on, found in many places such as Sai Kung. Apart from the renowned seafood, Sai Kung is home to the Hong Kong UNESCO Global Geopark that has been acknowledged for its tuff volcanic rocks displaying prismatic columnar jointing that are over 140 million years old, while there are also a large number of water activities that can be enjoyed. Cheung Chau Island, a small dumbbell-shaped island that is full of chic cafes and numerous water activities, is the perfect getaway to escape from the urban chaos.

The "360 Hong Kong Moments: New Adventures at Every Turn" is just the beginning of Hong Kong's comeback. Once tourism has fully returned, the Hong Kong Tourism Board is ready to present Hong Kong via various activities so that Hong Kong will remain a top tourist destination for Thais. For more information on the "360 Hong Kong Moments: New Adventures at Every Turn" campaign, please click here

Source: MSL Group

Hong Kong Tourism Board releases the latest campaign, 360 Hong Kong Moments: New Adventures at Every Turn