The Pizza Company celebrates new rebrand with delivery driver motorcycle troop, launches "Buy 1 Get 1 Free - Double Happiness"

Thursday 23 February 2023 15:32
The Pizza Company, under the operation of The Minor Food Group Public Company Limited, marked the launch of its refreshed new brand today with 300 of its delivery drivers taking part in a motorcycle troop across Bangkok. Held at Suan Plern Market, Rama 4, the launch reaffirms the brand's 22 years of leadership and ambitions to attract the next generation of pizza lovers. The motorcade was led by Mr. Thunyachate Ekvetchavit, Chief Operating Officer, The Minor Food Group Public Company Limited (3rd from Left), Mr. Patt Pongwittayapipat, General Manager, The Pizza Company and Delivery Business (1112 Delivery) under The Minor Food Group Public Company Limited (4th from Left), and Ms. Wiyada Buranapakorn, Marketing Director, The Pizza Company under The Minor Food Group Public Company Limited (3rd from Right).
The Pizza Company celebrates new rebrand with delivery driver motorcycle troop, launches Buy 1 Get 1 Free - Double Happiness

The rebrand showcases the updated logo, typography and iconic green color, while introducing a new distinctive asset, the "Slice," which represents a slice of pizza, while stores have also been given a modern new design. To thank customers for their continued support, The Pizza Company is launching "Buy 1 Get 1 Free - Double Happiness" featuring our new special menu item, Seafood Bacon Pizza with a Giant Crab Stick crust, served with thousand mayo dip. Consumers can enjoy Buy 1 Get 1 Free at a starting price of 279 baht. The promotion runs from today until 9 April 2023 at all stores and through all channels, from dine-in, take away, to The Pizza Company 1112's delivery application, call center, and website www.1112.com.

For more updates from The Pizza Company, customers can follow The Pizza Company's LINE (Thepizzacompany 1112) and Facebook (The Pizza Company 1112).

Source: Edelman