Coca-Cola(R) Move is first beverage innovation under the Coca-Cola(R) Creations banner for 2023 and is co-created with Rosal?a - a trailblazing artist in breaking boundaries across musical genres, industries, and identities. The new Coke(R) Creation drink aspires to bring the transformational power of music to life just like how the beverage's unique, delicious taste pushes the limits in a surprising way.
Coca-Cola(R) Move is 'transformation-flavored' and can be aptly described as a unique blend of the refreshing, delicious Coca-Cola(R) taste with bold and delicate flavors, celebrating the different faces of a transformation. Rosal?a's personality comes through in the new Creation packaging as it comes in vibrant colors, while displaying the candid doodles that Rosal?a hand-drew while sampling Coca-Cola(R) Move for the first time. The iconic Coca-Cola(R) Spencerian Script also has transformed into a sketch to capture a moment of metamorphosis.
The collaboration on Coca-Cola(R) Move inspired Rosal?a to write an exclusive, new single titled "LLYLM", which debuted January 27 ahead of the release of the product.
Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, said: "Coca-Cola(R) and music have a powerful ability to bring people together, to break down barriers and create opportunities for shared experiences. Whether it's enjoying favorite songs or bonding over a refreshing Coke(R), both have the ability to connect communities and inspire moments of joy and togetherness. We are thrilled to announce the latest Coca-Cola(R) Creations release in Thailand, featuring an innovative remix of flavors infused into the timeless taste of Coca-Cola(R). For this exclusive release, we are partnering with the talented Rosal?a, who has brought her unique vision and creative energy to the project. The Limited-Edition Coca-Cola(R) is an exciting addition to our brand's portfolio, offering Thai fans a one-of-a-kind experience that celebrates creativity and innovation. We are proud to invite our customers to discover the magic of this extraordinary collaboration."
Thailand gets to taste the exciting new Creation starting this March. People can grab Coca-Cola(R) Move, which comes in zero sugar variant, at convenience stores, and e-commerce channels across Thailand this March 2023. To further bring the product to life, fans can scan a QR code on the collectible Coca-Cola(R) Move can access the digital Coca-Cola(R) Creations Hub. It offers engaging digital experiences for fans to discover and explore new territories, such as accessing behind-the-scenes content of Rosal?a's making of the single. The Coca-Cola(R) Creations Hub also includes a lively personality quiz that uses people's answers to customize their own 3D avatar and its traits in the metaverse, a playlist based on their mood, and a video starring Rosal?a.
The on-ground event was a spectacle of color and fun! Coca-Cola Thailand's arcade booth was a hit among Gen Z, who are passionate about games and music. As well as the joyful 'Troop activity' led by PP Krit, a group of staff led the charge in inviting consumers to dance together and showcase their dance skills. The participants had the chance to win a Coca-Cola(R) Move, special boxset, personally signed by PP Krit.
Through the remainder of the year, Coca-Cola(R) will unveil additional limited-edition Coca-Cola(R) Creations featuring unique innovations and unexpected collaborations. For more information about Coca-Cola(R) Creations, visit www.Coca-Cola(R).com/creations. Follow Coca-Cola(R) Thailand on Facebook, and Instagram, to know the latest stories.
About The Coca-Cola(R) Company
The Coca-Cola(R) Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola(R), Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners - Thainamthip Corporation, responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system's portfolio of beverages in Thailand includes Coke, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Namthip and BonAqua.
About Rosal?a
Rosal?a is a Spanish singer, songwriter and actress who has gained international recognition for her fusion of flamenco and urban music. She has won several awards for her music, including two Latin Grammy Awards for Best Urban Fusion/Performance and Best Alternative Song, and a European Border Breakers Award. In 2020, Rosal?a was nominated for two Grammy Awards, including Best New Artist and Best Latin Rock, Urban or Alternative Album, for her album 'El Mal Querer'. She went on to win the latter award, becoming the first Spanish female artist to win a Grammy.
Source: Hill & Knowlton
