Bally unveils its Spring/Summer 2023 Collection as it reopens with a new design concept at Emporium Department Store in Thailand

Swiss luxury brand Bally is reopening its retail space at Thailand's Emporium Department Store with a new design concept. Customers are welcomed into a warm, ambience-led space, which features the new Bally logo, showcasing men's and women's ready-to-wear and accessories. Inspired by Swiss luxury, the new vision translates into neutral color palettes, setting the scene for a mix of organic and contemporary furniture styles, which are artfully balanced with contemporary design touches.

Tuesday 6 June 2023 10:24

In addition to this new store, the Bally Spring/Summer 2023 collection will be launched. The visual language introduced in this collection is of an emerging and evolving Swiss elegance in the context of modern luxury. Bold printed leather, classic tailoring, striking evening wear and washed denim all serve as highlights.

The new Bally store features the men's and women's accessories and ready-to-wear collections. A separate fitting room area with a small lounge has been created within the store to provide a unique, private and experiential space to try on Bally styles. Experience the new Bally store on the 2nd Floor of Emporium Department Store, near men's shoes and bags.