Spotify Unveils Interactive Experience - My Top 5: Taylor Swift's Eras

Wednesday 02 August 2023 17:46
Drop everything now - launching today, Spotify is bringing Swifties globally the ultimate interactive experience with My Top 5: Taylor Swift's Eras, letting users curate their top Eras and share their picks with friends on social media. 

Taylor Swift has long captivated her fans with her unique ability to capture the deepest human emotions in her songs. Taylor Swift | The Eras Tour has been the cultural event of the year, and now fans will get to proudly share their own top Eras with the world.

Here's how My Top 5: Taylor Swift's Eras* works:

  • Ensure your Spotify mobile app is up to date with the latest version available in the App store (v8.8.52).
  • Visit on your mobile device. 
  • The experience will present Taylor Swift's 10 Eras and allow you to reorder them into a visual display, creating your personal Top 5. 
  • You'll then receive a personalized digital card to share and compare your top 5 with friends, and the world, on social media.

To make this even more special, Spotify listeners' personalized experience will also reveal their top 5 streamed Taylor Swift Eras, according to how they've streamed Taylor jams on Spotify. 

My Top 5: Taylor Swift's Eras marks the next iteration of this interactive experience on Spotify after seeing massive success with other iconic artists, including The Weeknd, Kendrick Lamar, ROSAL?A and BTS.

Source: Hill & Knowlton