Ford Gears Up to Thrill Customers with a Bold and Unbeatable Campaign to Boost Q4 Sales

Monday 02 October 2023 11:24
The 'Ford Expo' campaign offers customers who test drive Ranger and Everest to enter a lucky draw to win gold with a total value of 1,294,000 baht from 1 October - 30 November 2023Ranger XLS, Ranger Sport 4X2 AT, and Ranger Wildtrak 4X4 come with exciting campaign: 25% down payment and a 0% interest rate and 48-month installment.Government officials and state enterprise employees are eligible for a 0% down payment and 3-month delayed payment when arranging financing through Ford Leasing by Thanachart Bank from now until 31 December 2023Ford Mustang rocks the market with an exciting deal of a 25% down payment and a 0% interest rate and 48-month installment from today until 31 December 2023.Ford Thailand is boosting excitement in the Thai automotive market in the last quarter of the year, offering customers attractive deals for all Ford Ranger and Everest variants at the 'Ford Expo' campaign. From 1 October to 30 November 2023, customers who book a test drive for any model of Ranger and Everest at a Ford showroom can participate in a lucky draw to win gold with a total combined value of 1,294,000 baht. Special offers for government officials and state enterprise employees will also provide a 0% interest rate and 3-month free payment when arranging financing through Ford Leasing by Thanachart Bank Public Company Limited. In addition, Mustang fans can enjoy a spectacular promotion until 31 December 2023 of a 0% interest rate with 48-month installment plan.
Ford Gears Up to Thrill Customers with a Bold and Unbeatable Campaign to Boost Q4 Sales

"For the first eight months of the year, Ford's sales volume has grown firmly thanks to customers who have put their trust in the Ford brand. The Ranger and Everest nameplates have maintained their strong growth and have been crowned as the third best-selling vehicles in both the pick-up and PPV segments. In Q4, Ford is ready to excite the market even further by re-awakening the 'Unbeatable' hype to drive awareness and sales. We are confident in the performance of the Ranger and Everest and are assured that customers who come to experience the test drive will be impressed by their unmatched capabilities and unprecedented technologies," said Ratthakarn Jutasen, managing director, Ford Thailand.

'Ford Expo' Campaign

From October 1 to November 30, 2023, customers who participate in a test drive of any Ranger or Everest variants will be eligible to enter a lucky draw. The winners will each receive a 1-baht gold prize, with a total combined value of 1,294,000 baht across 40 prizes, under the condition of one person per entry throughout the campaign period.

The prize drawing consists of two rounds, each with 20 prizes, as follows:

  • Round 1 - The prize drawing for customers who test drive Ford vehicle from October 1 to 31, 2023, will take place on 6 November 2023, at 2:00 p.m. The results will be announced on 10 November 2023, at 6:00 p.m. via www.facebook.com/FordThailand.
  • Round 2 - The prize drawing for customers who test drive Ford vehicle from November 1 to 30, 2023, will take place on 7 December 2023, at 2:00 p.m. The results will be announced on 13 December 2023, at 6:00 p.m. via www.facebook.com/FordThailand.

Ford dealers will contact the winners to provide them with further details and conditions.

Ford will also provide special offers during this period, including a 25% down payment with a 0% interest rate over a 48-month installment for customers who purchase the Next-Gen Ford Ranger XLS, Sport 4x2 AT, or Wildtrak 4x4.

In addition, Ford is offering a special campaign for government officials and state enterprise employees who purchase any new Ranger or Everest variant. This offer includes a 0% down payment and 3-month delayed payment when arranging financing through Ford Leasing by Thanachart Bank Public Company Limited. Conditions are as specified by the bank. Customers who book and receive the vehicle by 31 December 2023, will also receive first-class insurance and a 5-year Ford premium care package, or 150,000 kilometers. Additional information can be found at https://www.ford.co.th/buying/fleet/fleetpromotion/.

Ford also continues to thrill enthusiasts of the legendary Ford Mustang. Secure your booking for this iconic vehicle by 31 December 2023, and unlock an exclusive offer: a 0% installment plan spread over 48 months. This incredible deal includes the added benefits of Ford Premium Care, covering five years of service or 100,000 kilometers, along with complimentary first-class insurance to guarantee peace of mind for every ride. This exceptional offer is applicable to both Mustang models: the 5L V8 GT Coupe Performance Pack, priced at 4,999,000 baht, and the 2.3L EcoBoost Coupe Performance Pack, priced at 3,799,000 baht. Customers can select from a variety of striking colors, including Cyber Orange, Red Race, Atlas Blue, and Carbonized Gray. To make your booking, simply visit one of Ford's eight official dealerships.

For more details about Ford's current sales campaign, please visit http://www.ford.co.th or contact Ford Call Center tel. 1383

Source: Hill+Knowlton Strategies