KTC Taps into the Trending Niche EV Luxury Car Market with the Launch of Extra 90x Points Grand Campaign Upon Car Reservations at Volvo Scandinavian Showroom

Friday 06 October 2023 13:20
KTC joins forces with SCANDINAVIAN AUTO to offer members to enjoy extra up to 90x points simply by paying for a Volvo car reservation worth 50,000 baht or more with a KTC credit card at the Volvo SCANDINAVIAN AUTO showroom, Ramindra and Bangna branches from 26 September 2023 to 31 December 2023.
KTC Taps into the Trending Niche EV Luxury Car Market with the Launch of Extra 90x Points Grand Campaign Upon Car Reservations at Volvo Scandinavian Showroom

Mr. Suwat Tepprecharsakul, Head of Division - Credit Card Marketing, "KTC" or Krungthai Card Public Company Limited, stated, "This year, one of KTC's credit card marketing strategies focuses on expanding and offering special privileges to its high-end customer base with strong purchasing power. This occasion is a collaboration with SCANDINAVIAN AUTO, a leading distributor of Volvo cars, one of the leaders in the premium automotive business and electric vehicles (EV). A study of data on KTC credit card spending between January and September 2023 revealed a 14% growth in the premium car category year-over-year. Therefore, this partnership provides special privileges aligned with the lifestyles and needs of customers looking to purchase premium brand cars and electric vehicles. Notably, Volvo Cars (Thailand) recently launched the new luxury and highly acclaimed VOLVO EX30, which is one of the eligible car models for these privileges."

Mr. Weeraboon Jirachanchai, General Manager, Scandinavian Auto Company Limited, stated, "Today, we are launching the Volvo EX30, a premium electric SUV designed with a strong focus on environmental protection throughout its production process, technology, and safety features. This vehicle also features a Scandinavian-style design and showcases Volvo's unique identity. In partnership with KTC, we are excited to announce a grand campaign, offering premium reward points to KTC credit cardmembers who reserve cars at both of our Scandinavian Auto branches, ensuring the best value."

"Earn extra points upon booking the following Volvo car models worth 50,000 baht with a KTC credit card participating in this marketing campaign. Earn 25x points on a VOLVO EX30 car reservation, 40x points on a VOLVO C40 / XC40 car reservation, 60x points on a VOLVO S60 / V60 / XC60 car reservation, and 90x points on a VOLVO S90 / XC90 car reservation."

For more information, please contact KTC PHONE 02 123 5000 or get updates on other KTC online promotions at www.ktc.co.th. To register for a KTC credit card, click the link: https://ktc.today/apply-card or visit any "KTC TOUCH" branches nationwide.

Source: Krungthai Card