The partnership is set to provide customers with a multitude of personalized and convenient experiences while deepening their connection to Starbucks. By leveraging Grab's extensive delivery network, customers will enjoy a truly unique and rewarding experience by linking their Starbucks(R) Rewards accounts with the Grab app.
Ms. Nednapa Srisamai, Managing Director of Starbucks Thailand, expressed the company's excitement, stating: ", Starbucks is delighted that our ongoing collaboration with Southeast Asia's leading super app, Grab, will deliver the ultimate Starbucks Experience through this new service, offering a seamless star-rewarding experience. Customers can now earn Starbucks(R) Rewards on every Grab order. This alignment directly reflects consumer behavior, with coffee being the most ordered beverage on GrabFood in 2022- with more than 15 cups sold every minute. This service also reflects Starbucks' commitment to addressing evolving consumer demands, and we greatly appreciate our partnership with Grab in making this possible.
Worachat Luxkanalode, Country Head of Grab Thailand also shared his enthusiasm about this partnership, stating, "We are thrilled to announce the expansion of our partnership with Starbucks, our esteemed delivery partner. We have observed continued growth in Starbucks sales on our platform and have noted our users' increasing affinity for Starbucks products, extending beyond discounts to encompass diverse loyalty programs. In response to these evolving preferences, we are excited to introduce exclusive privileges, enabling Grab users to earn 'Starbucks Rewards' points, with 1 Star granted for every 50 baht spent through our app. This enhancement enriches our customer experience and fortifies our collaboration. We eagerly anticipate the launch of new campaigns and special activities with Starbucks to provide added value to our shared customer base."
Customers across Thailand can now enjoy a seamless Starbucks Experience with expanded options through Grab. Here's how it works:
- Link your Starbucks (R) Rewards and Grab Accounts to start earning 1 Star for every 50 Baht spent on Starbucks orders on GrabFood.
- Stars will be calculated from the Starbucks receipt, exclude delivery fee, promotions, and any other fees.
- Stars will be added up to your Starbucks(R) Rewards account automatically once you have completed your order.
- Stars collected can be checked on the Starbucks(R) TH app.
Starbucks is committed to enhancing the customer experience by making Starbucks(R) Rewards more accessible than ever before. This innovative partnership represents a significant step forward in the integration of technology and rewards programs to offer more benefits to Starbucks enthusiasts. Customers can now enjoy Starbucks' services on platforms that best serve their lifestyle and needs.
For more information and to start earning Stars and GrabRewards points on your Starbucks purchases through Grab, visit https://www.starbuckscardth.in.th/promo/Grabsr
Source: FleishmanHillard Thailand