Tops Introduces 'Tops of Happiness 2024' mega campaign with 100+ hampers for year-end, targets 10% sales growth

Monday 20 November 2023 17:09
Tops, a food business under Central Retail, is making continuous strides in the year-end market to boost retail sales and create a vibrant farewell to the old year and a warm welcome to the new one. Emphasising in the gift market, it is launching the 'Tops of Happiness 2024' campaign, inviting customers to open the door to a world of happiness. This campaign features an extraordinary array of New Year hampers, meticulously curated with the finest quality products from around the world, designed to cater to every customer's needs and lifestyle, including fresh fruit baskets, imported exclusive products, and much more, with a sales target that grows by 10% from last year.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, stated that the gift market and gift products are expected to continue growing steadily. This growth is anticipated both globally and specifically in Thailand. This is driven by several positive factors across various aspects of the business, in line with the research findings of Kasikorn Research Centre, which predicts that retail sales will expand by about 4-5% in 2024. Additionally, consumer preferences have become increasingly diverse. As Thailand's leader in the gift market, Tops aims to meet the highest customer expectations, preparing to welcome the season of happiness and celebrations. It invites customers to share happiness and blessings with the 'Tops of Happiness 2024' campaign, offering a premium selection of over 100 hamper options, catering to various price ranges and sizes, covering all needs and customer lifestyles.

Mr. Chakkit further noted that Tops' customer statistics from the past year showed that the majority of customers are female, accounting for up to 71%, and mostly, fall in the age group of 35-54 years. More than 44% of all customers hold corporate jobs. Different customer groups exhibit varying shopping behaviours, with most focusing on beautiful designs to present a positive image, as well as value-for-money prices and promotions to aid their purchase decisions. This year, Tops designed gift baskets based on consumer insights through the concept of 'Discover your Universe of Happiness,' delivering exceptional offerings to loved ones during this joyful time.

Highlights of the hampers include:

  • Exclusive & Imported Hampers: filled with quality imported products from around the world, such as chocolate brands like Guylian and Lyndor, and premium gift baskets from the UK, like Marks & Spencer, offering a wide range of delectable snacks and gourmet food products.
  • Snacker Hampers: Featuring perennial favourite snacks and sweets from all corners of the globe, packaged in colourful and delightful sets to satisfy all palates.
  • Farmers' Market Hampers: showcasing locally sourced products, community-famous items, and agricultural products from all regions of Thailand, carefully selected for their freshness, unique taste, safety, and contribution to Thai farmers' income, fostering sustainability in all dimensions.
  • Fresh Fruit Hampers: a selection of premium-grade fruits imported from around the world, presented in beautifully designed baskets at great prices, ensuring quality and freshness.
  • Doitung Healthy Living Hampers: suitable for health-conscious customers, offering a range of consumer and lifestyle products as well as eco-friendly items that cater to community and environmental well-being.

In addition to these offers, Tops has prepared special menus for the festive season, such as the Baked Butterball Turkey and Sloane's Beef Wellington, expertly crafted by chefs from Tops EATERY. These dishes complement an array of bakery items, including festive gingerbread houses and chocolate-raspberry gingerbread house cakes from The Baker, along with a gift set designed to enhance the joy of this holiday season.

"Tops continues to be committed to delivering discoveries and happiness in everyday life, guided by the concept of 'EveryDay DISCOVERY.' We believe that the Tops of Happiness 2024 campaign will contribute to sharing happiness from givers to receivers and stimulate domestic consumption during the New Year festival, aiming for a sales growth of 10% compared to the previous year," Mr. Chakkit concluded.

Discover exclusive offers with up to 50% total discounts and enjoy interest-free instalment plans for 6 months with participating credit cards from now until 9 January 2024, at Tops, Tops Food Hall, Tops Find Food, and Tops Online, or conveniently shop anytime, anywhere through our Personal Shopper service. Additionally, customers who pre-order gift baskets from now until 30 November 2023 can choose from the following attractive promotions:

  • Option 1: Receive a free Tramontina kitchen appliance set worth 2,800 baht when you purchase gift baskets worth 150,000 baht per receipt. Plus, get an extra Nexgrill charcoal grill, 21-inch, valued at 3,156 baht when you purchase gift baskets worth 500,000 baht per receipt.
  • Option 2: Receive a free Tops gift card worth 2,000 baht when you purchase gift baskets worth 150,000 baht per receipt.

For more information, visit, TopsThailand Facebook page, or the LINE Official @TopsThailand.

Source: JC&CO Communications