The collaboration will allow airasia MOVE to tap into SiteMinder's thousands of hotel customers in the Asian region, while enabling SiteMinder's customers to offer more value-added deals such as SNAP, the exclusive flight-and-accommodation travel package, to millions of airasia MOVE users.
The partnership comes as airasia MOVE looks to widen its hotel portfolio, alongside flights, and continue its high-growth trajectory as travel volumes accelerate throughout Asia.
The Chief Commercial Officer of airasia MOVE, Tan Mai Yin, says, "We are excited to partner with the long-time leading brand name in hotel technology, both in Asia and globally, to offer hotel operators a more holistic approach to selling their rooms. At a time when the number of travellers seeking package deals is increasing, partnering with a business like SiteMinder, that has such a well established customer base throughout Asia and globally, will allow more hotel businesses to meet this growing need."
Bradley Haines, Market Vice President - Asia Pacific at SiteMinder, says, "airasia MOVE is a well-known and established brand throughout the Asian region, which makes this new offering compelling to hotels and travellers alike. Through its platform, which allows consumers to not only book flights, hotels, and rides, but also shop for brands and search for the best deals, airasia MOVE has demonstrated its ability to adapt to evolving consumer needs. This aligns well to SiteMinder's strategy of helping hotels create an incredible experience for their ever-changing guests."
Source: Spark Communications