Mr.Taiji Umemura Deputy Managing Director Rinnai (Thailand) Co., Ltd. a water heater manufacturer. Heating for home and industry It discusses the success of the Rinnai brand and promotes Thailand as a production base for exports to neighboring countries. Rinnai has been in the household appliances business in Japan for over 103 years and has grown to become the number one brand. Rinnai currently has operations and manufacturing facilities in 34 countries, and Rinnai products are available in more than 80 countries around the world. Main products are divided into 3 categories: 1. Household products such as gas stoves, electric stoves, range hoods and ovens 2. Water heater products and residential heating products, 3. Heaters and space heating. Rinnai is the number one gas kitchen appliance brand in Indonesia and Korea. Including being ranked first in the water heater product segment in the American and Australian markets.
The significant gains in establishing Rinnai as a top brand in the minds of consumers stem from a promise made in 2018 to provide high-quality products. utilizing current technology to Create a healthier lifestyle. Rinnai Corporation in Japan has set the production policy. Control product standards and quality throughout the ASEAN area. Thailand is a significant manufacturing base. In addition to producing products for domestic use, it also sells to neighboring countries such as Myanmar and Cambodia and also serves as a manufacturing base for gas stove parts for companies in a variety of nations, generating about 3.5 million pieces per year. Rinnai also has factories in Indonesia and Vietnam. To create items that reflect each country's unique lifestyles and cultures.
Mr. Sompol Preechavuthinant Deputy General Manager Rinnai (Thailand) Co. Ltd. discussed the Rinnai brand in Thailand through 2023, as well as the company's plans to focus on the water heater market by the end of the year. The overall outlook for the year remains positive. We have also launched new products of all categories, such as Range Hoods, Boiler Tank Water Heater, Gas and Electric stoves. The company's operating results are expected to be worth more than 850 million baht. Even though exports to foreign countries are hindered by the war, inflation currency rates and currency fluctuations in each region.
In terms of marketing strategy, Rinnai has launched a new generation of water heater products to the market between the end of the year and the beginning of the next year. Rinnai (Thailand) is presently the country's primary producer of electric water heaters. The products are shipped to be sold both domestically and abroad. It is regarded as one of Thailand's three leading water heater manufacturers with an annual production capacity of approximately 200,000 units. We believe that the household water heater market still has room and growth potential from new residences and water heater replacements, including the lifestyle preferences of modern people in taking a warm bath for relaxation. For choosing to launch a new water heater model during this period because of a seasonal product, certain locations are still cold and there is a high demand for water heaters.
The new water heater is available in three models. Designed by an Italian designer. Users can be confident in the quality and safety of products that are quality controlled by Rinnai Corporation, Japan, such as copper tanks that do not have melting problems, highly durable and warms quickly. When there is an electrical leak, a high-quality power cut-off mechanism is used. Reputable institutions have inspected circuit boards for power surges, etc. The three product models include:
FON - Designed by an Italian designer. Inspired by the falling rain The design is basic and attractive. The shower's water flow can be adjusted to five different levels, creating the impression of showering in the middle of nature. FON comes in two sizes, 3,500 watts and 4,500 watts, with a starting price of 3,390 Baht.
KIN 550(RB) - 5,500 watts, appealing Matte Black design, appropriate for any bathroom style, comes with a Rain Shower set, price 8,890 Baht.
KIN 450(S) - 4,500 watts, simple design with chrome shower set that can control water flow to three levels for 4,390 Baht.
All 3 models are currently available for purchase at Thailand's leading department stores.
Rinnai Business Plan 2024: We will continue to focus on providing products that enable people to live better, Quality products, Technology and Safety at an affordable price. There will be no emphasis on price competition. The customer segment is more focused on business-to-business group. This includes gas water heaters for hotels, resorts and laundromat franchises that have already been successfully marketed. Included commercial kitchen equipment products such as Salamander Griller, Gas and Electric Deep Fryer for restaurants and hotels. For the residential segment, new products will also be sent to the market. Both Electric and Gas stoves are new models. Range Hoods and Water heater, etc.
Rinnai products and information are available at www.rinnaithailand.com, Facebook Rinnai Thailand - Official Fanpage, Line official account @rinnaithai, or by calling 0-2312-1438-40.
Source: The Red Communication