WP Energy Public Company Limited, an energy company and a leading LPG (Liquefied Petroleum Gas) distributor under the brand "Worldgas," introduces "Roy Yim" (Smile), the first AI brand ambassador in the local industry, targeting new generation consumers that enjoy cooking with gas. On the same occasion, the company will also be launching a special campaign titled, "Worldgas EAT MEETS ART — Illuminating Thai Street Food with Smiles," integrating three-dimensional street art at a renowned tourist spot in Bangkok and collaborating with popular eateries such as JibJib Thai Custard & Milk, Bua Loy Mae Suwan, Tang Jai Yang, Sae Phun, Fresh Me, and Phraeng Nara on 29 November, 2023. AI brand ambassador Roy Yim and Win Metawin Opas-iamkajorn will be spreading smiles and laughter at Siam Square One.
Ms. Chomkamol Poompanmoung, CEO of WP Energy Public Company Limited, shared, "WP Energy, as a manufacturer and distributor of LPG gas under the Worldgas brand has observed the evolving tends and behaviors of the new generation of consumers who increasingly engage with digital media. In response, we see it the perfect occasion to introduce "Roy Yim," our latest virtual brand ambassador in the form of AI — the first of its kind within the energy industry in Thailand. The objective is to foster widespread awareness and affinity for the Worldgas and WP Energy brands as modern and appealing entities, aligning with the preferences and media consumption habits of the new generation, which as been an important target audience. Roy Yim is a 23-year-old male sous chef who is cheerful and lively. With a deep-rooted passion for the culinary arts, he enjoys exploring street food across Thailand as well as recommending the best eateries and cooking recipes to Worldgas customers, who are like friends to him. Roy Yim will play a pivotal role in the marketing communication strategies o fWorldgas and WP Energy moving forward."
Chomkamol added, "On the same occasion unveiling our brand ambassador, Roy Yim, we are also introducing a special campaign titled, "Worldgas EAT MEETS ART — Illuminating Thai Street Food with Smiles". Thailand's street food has captured the hearts of people across the globe, and we would like to give more prominence to the cuisine and elevate its success even further. With that in mind, we have initiated an exhibition showcasing three-dimensional street art featuring renowned Thai street food at Siam Square One, a prominent tourist attraction in Bangkok. We hope to engage both Thai and international tourists by encouraging them to share their experiences through their own social media channels, fostering awareness about the local cuisine as well as the artistic talents of our artists on a global scale. In addition, when using the brand's designated filter when capturing images via Instagram Stories, Roy Yim will interactively appear, contributing to the communication and promotion of eateries and street art throughout the campaign."
The "Worldgas EAT MEETS ART — Illuminating Thai Street Food with Smiles" event will be held at Siam Square One on 29 November 2023. This special campaign will aim to freshen up the brand image will be supporting the street food and art scene in Thailand in gaining global recognition. Aligned with the company's "We Promise" mission, this initiative is one of the company's many ways in enhancing the quality of life for all Thai citizens and creating smiles in every aspect. For more information on the campaign, visit the Facebook Page: https://web.facebook.com/worldgas
Source: WP Energy
