The brand valuation methodology employed by the judges was the Corporate Brand Success Valuation, known as CBS Valuation. This method relies on data from the financial statements of SET-listed companies from the past three years. The CBS Valuation formula systematically integrates marketing, financial, and accounting principles to objectively quantify a company's brand value in financial terms. Companies must have a corporate brand value of at least 5 billion Baht to be eligible for the CBS Valuation and become a potential award recipient.
Source: Gulf Energy Development