At the prestigious International Finance Awards 2023 ceremony, Generali Thailand executives—Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand; Mr. Marco Ennilo, Chief Operating Officer; and Mr. Paisid Chiemchanya, Head of Corporate Strategy and Enablement—represented the company in receiving awards. These awards include the Most Innovative ESG Awareness Initiatives Award, recognizing excellence in innovation and creating awareness in the organization with ESG concepts for sustainable organizational development; the Best Insurance Mobile App for Policy Service and Loyalty Program Award, acknowledges excellence in providing services through applications, enabling customers to use insurance services conveniently anytime, anywhere, along with a loyalty program designed to build long-term customer relationships; and the Best Customer Experience Initiatives - CX Technology - Insurance Award, recognizing excellence in service that focuses on creating a good experience for customers. The approach is based on the concept of Customer F.I.R.S.T., delivering an 'Effortless' experience in services, deep understanding customers' needs (Empathy), and engaging customers with a sense of exclusivity ('Special'). The award ceremony was recently held at the Waldorf Astoria Bangkok Hotel.
Throughout last year, Generali Thailand received positive feedback from customers and business partners, in addition to multiple awards that underscored its success. These accolades spanned diverse categories, including organizational management and human resources. Notable achievements include recognition at the HR Excellence Awards for 'Excellence in Diversity, Equity, and Inclusion' and 'Excellence in Workplace Wellbeing.' The organization also secured prestigious international awards, such as the 'Best Companies to Work For,' 'Most Caring Company Awards,' and 'Diversity Equity & Inclusion (DEI) Awards' from HR ASIA. Furthermore, Generali Thailand was honored with the CX Stars Award at the Advanced CX Mastery level by Twimbit. These achievements reinforce Generali Thailand's leadership, which emphasizes a customer-centric approach and is driven by service innovation aligned with the main organizational strategy, 'Lifetime Partner 24: Driving Growth.'
Source: เอ พับลิซิสท์
