COCKPIT, a Fast-Fist One-Stop Auto Care Center under the operation of Bridgestone Sales (Thailand) Co., Ltd., organized a grand annual meeting at the beginning of 2024 for franchisees from 186 stores nationwide under the concept of "Drive Growth Together" which was led by Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., together with the management team to address past year's achievements as well as outlining proactive strategies and elevating services to meet diverse needs of automotive customers. In addition, a renowned speaker from the "PORMODTIKTOK" channel joined the meeting to present how to make interesting content ideas to help boost business opportunity and ended the fun with an impressive party. These show COCKPIT's commitment to driving success closely alongside franchisees, aiming to become the No.1 One-Stop Auto Care Center to win customers' hearts.
Over the past year, the fast-fit market has continuously grown with diverse competitors. COCKPIT has stood out as a one-stop auto care center with nationwide stores to distribute top-notch and quality products with standardization, reflecting COCKPIT's slogan "Save Time and Money for Customer Safety". In 2024, Cockpit aims to maximize customer satisfaction by emphasizing the standardized operations of all stores. This approach has been part of a mid-term plan. It has been consistently implemented, from building a solid retail business foundation, connecting customer database systems, establishing trade partnerships for various types of automotive care products, providing after-sales services, and developing multiple digital systems. Additionally, COCKPIT has reinforced the importance of continuous training for staff and professional technicians to maintain high quality and safety standards in its services.
COCKPIT aims to become "Top of Mind" and win the customers' hearts in the long term" by providing customers with positive service experiences and achieving sustainable business growth with franchisees. The 2024 COCKPIT Grand Annual Meeting emphasized the synergies among Bridgestone and franchisees, demonstrating COCKPIT has continued dedication to delivering exceptional experiences and confidence for customers in terms of inclusive service, peace of mind, and safety along the journey.
About Bridgestone in Thailand
Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.
About COCKPIT
COCKPIT, One Stop Auto Care Center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 276 COCKPIT stores nationwide* (as of February 22, 2024).
