"BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology" Selected as Original Equipment to Power "New Xpander HEV and New Xpander Cross HEV" from Mitsubishi Motors

Thursday 07 March 2024 14:25
BRIDGESTONE ECOPIA EP150, an eco-friendly tire customized with the innovative technology, ENLITEN, has been selected by Mitsubishi Motors as the original equipment for New Xpander HEV and New Xpander Cross HEV world premiere launched in Thailand as of February 1, 2024.BRIDGESTONE ECOPIA EP150 with ENLITEN technology enables to reduce weight. Moreover, it has better rolling resistance, around 7.69%*1 when compared with the previous model without ENLITEN, promoting better fuel efficiency.Thai Bridgestone Co., Ltd., officially announced that BRIDGESTONE ECOPIA EP150, an eco-friendly tire customized with ENLITEN, Bridgestone's new base approach to tire development from the combination of multiple cutting-edge technologies,has been selected by Mitsubishi Motors as the original equipment to provide exceptional driving experience for the new models of 7-seater multi-purpose vehicles with new hybrid electric vehicle (HEV) system of the New Xpander HEV and New Xpander Cross HEV world premiere launched in Thailand as of February 1, 2024.
BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors

BRIDGESTONE ECOPIA EP150 with ENLITEN technology doesn't compromise driving safety, complementing Mitsubishi Motors's Active Yaw Control for providing safe and confident driving dynamics especially during cornering. Additionally, it aligns with environmental sustainability by reducing vehicle CO2 emissions. This provides a good fitting choice for Mitsubishi Motors's new hybrid electric vehicle (HEV) system, providing an environmentally friendly driving experience.

By supplying tires with the innovative tire technology," ENLITEN", which Bridgestone positions as the new premium in the EV era, the company strives to achieve its corporate commitment for "Energy: Committed to the realization of a carbon neutral mobility society" described in its "Bridgestone E8 Commitment".

The fitment for New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors is BRIDGESTONE ECOPIA EP150 with ENLITEN technology, fitting rims 17 inches, developed with key features without any compromise on performance or safety:

  • Use of recycled and renewable materials in tire production process
  • Enable to reduce weight. Moreover, it has better rolling resistance, around 7.69% when compared with the previous model without ENLITEN, promoting better fuel efficiency.
  • Enable a lower environmental impact through CO2 emissions reduction

BRIDGESTONE ECOPIA EP150 with ENLITEN technology as original equipment for the New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors

The New Xpander HEV and New Xpander Cross HEVfrom Mitsubishi Motorskey features:Mitsubishi Motors Corporation introduced the New Xpander HEV and New Xpander Cross HEV for world premierein Thailand, marking the new models of 7-seater multi-purpose vehicles with new hybrid electric vehicle (HEV) system. In addition, three key highlights: Mitsubishi e:MOTION is the integration of the electric motion with new emotional driving experience, offering the ultimate driving experience full of power and confidence on all roads are as follows:

  • HEV system: An eco-friendly, exhilarating, dynamic and powerful motor drive made possible by an HEV system derived from PHEVs.
  • 7 Drive Modes: Seven newly developed drive modes for EV driving at will and for safe, secure road performance in various weather and road conditions.
  • Active Yaw Control (AYC): Mitsubishi Motors's unique technology provides safe and confident driving dynamics especially during cornering.

Mr. Chayut Wiriyawattana, OE Business Senior General Manager, Thai Bridgestone Co., Ltd. said, "This marks another milestone in Bridgestone's sustainable mobility solutions, fulfilling customer's superior driving experience through the ENLITEN technology. Bridgestone is extremely honored to take great pride in receiving trust from Mitsubishi Motors in co-developing the high-performance product, BRIDGESTONE ECOPIA EP150 with ENLITEN technology, enhancing driving performance and ensuring confidence and safety in various driving conditions for the New Xpander HEV and New Xpander Cross HEV. Simultaneously, it helps reduce CO2 emissions from vehicles and contributes to environmental sustainability for the future generations."

*1 The information is from OE Technical Department, Thai Bridgestone Co., Ltd.

About Bridgestone in Thailand

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.



Source:  Bridgestone Thailand
BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors BRIDGESTONE ECOPIA EP150 with the Ultimate Customization of Cutting-Edge ENLITEN(R) Technology Selected as Original Equipment to Power New Xpander HEV and New Xpander Cross HEV from Mitsubishi Motors