Prudential Thailand secures strong performance and leads strategic path to customer satisfaction in 2023,

Friday 29 March 2024 17:37
Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand), revealed its 2023 performance with Total Premiums received amounting to THB 34.7 billion, an increase of 11% from THB 31.3 billion in 2022, leading to a rise to #7 in market ranking (by Total Premium) among life insurers in Thailand. In addition, APE sales at THB 8.6 billion[1], a growth of 5% from THB 8.2billion baht in 2022. Renewal premiums also saw an increase of 18% at THB 22.2 billion (from THB 18.7 billion in 2022).
Prudential Thailand secures strong performance and leads strategic path to customer satisfaction in 2023,

Moreover, in maintaining strong operational results, the company has reaffirmed its position as a customer-centric organization by achieving the first quartile rNPS (Relationship Net Promoter Score) in the life insurance sector. Focused on professional care and service that earns trust, this year the company is ready to advance insistently with strategies for excellence in all aspects.

This includes enhancing customer experiences through the integration of digital technology for more efficient services, managing diverse distribution channels and products to reach all customer segments, developing and promoting personnel skills aligned with the corporate values of "The PruWay," and most importantly, enhancing sustainability policies that align with global megatrends such as entering an ageing society, climate change, household debt issues, Geopolitics and AI & digital transformations.

Mr. Bundit (Kenny) Jiamanukoonkit, CEO of Prudential Thailand stated, "Despite the economic challenges faced both locally and globally this year, Prudential Thailand is poised to excel across all fronts. We embrace global trends by offering innovative retirement solutions, leading the industry in annuity and endowment products for long-term savings and future retirement[2]. Additionally, our flexible investment-linked insurance plans provide access to a diverse portfolio of 73 funds, ensuring personalized financial growth and security. We remain vigilant, offering expert financial planning and investment advice, fully aware of the volatility of the global economy."

"In addition, we are committed to excellence through accessible and comprehensive distribution channels. Prudential Thailand has strong robust Bancassurance alliances with Thailand's leading banks, including ttb, UOB, and CIMB Thai, complemented by our comprehensive agents & brokers, telemarketing, and digital channels where customers can access services through the 'One Connected Platform' via PRUConnect and PRUServices@Pulse. For our customers,              we are dedicated to elevating customer care. With the first quartile rNPS (Relationship Net Promoter Score) and customer loyalty in life insurance, we're committed to enhancing every interaction for an unparalleled service experience." added Mr. Jiamanukoonkit.

Showcasing This Year's Premier Products: A Curated Selection of Prudential Thailand's Finest Offerings

  • "PRUInfinity 888": Pay insurance premiums for only 8 years, with coverage up to 88 years of age, receive an annual cashback of 8% of the initial insured amount until the age of 87, and receive a lump sum payment of up to 888% of the initial insured amount upon contract maturity.
  • "ttb Global Index 15/5 and UOB Smart Goal 5/15" A life insurance savings plan with a short premium payment period of only 5 years, offering 15 years of coverage and the opportunity to receive returns from global investments, along with life protection and guaranteed protection of all premiums paid.
  • "Best in class for health insurance plans" with comprehensive protection for every stage of Life. Our health plans include Critical Illness and Super Savings, offering extensive coverage for serious conditions, and a family-centric plan that safeguards your loved ones and shares medical costs. Plus, enjoy post-retirement financial security and potential dividends with our life and critical illness coverage."

[1] APE Sales based on Prudential's Group Disclosure Report :  News releases 2024 - Prudential plc

[2] Preparing for retirement (

Source: ChomPR