According to the information from the Department of Thai Traditional and Alternative Medicine, the Thai herbal market has a value of over 50 billion baht. Euromonitor estimated that, by 2026, the market value of herbal products in Thailand will reach 59.5 billion baht. Among this number, the market share for inhalers will be around 4.5 billion baht per year.
Miss Nicha Somboonvechakarn, Managing Director of Ouay Un Osoth Co., Ltd., said, "Ouay Un Osoth has been in the herbal industry since our grandparent's generation. Our expertise originated and has been passed down through generations. We have continuously developed our products, including herbal medicines categorized as non-prescription drugs, liquid medicines for children, Thai herbal medicines, supplements, and vitamins. Many people may not know that besides our main brand, Ouay Un Osoth, we also have Herbal One and "Golden Dragon." Golden Dragon is known for small herbal pastilles with multiple flavors. The pastilles are available at convenience stores like 7-11 and drug stores countrywide. Based on the 4.5-billion-baht value of the inhaler market, we see it as an opportunity for us to develop products specifically for this market section. This is how our new product, "Golden Dragon" herbal inhalers, began. This latest product under Ouay Un Osoth has significant properties alleviating dizziness according to the slogan 'Scented, Cool, Fresh.'
Miss Nisha added, "Herbal inhalers are gaining more popularity today. We see many brands in the market offer this product. As for Ouay Un Osoth, besides our strong suits, like brand strength and expertise in herbs, we also have a new strategy emphasizing our brand image while targeting younger consumers, including teenagers. That's why we invited 'Nonkul, or Non-Chanon Santinatornkul,' to be our presenter for the Golden Dragon inhalers. Due to his charming personality, dedication to work, and liveliness, we believe he will make the Golden Dragon inhalers more well-known among teenagers.
Dr. Chanun Somboonvechakarn, Managing Director of Ouay Un Osoth Co., Ltd., said, "Our brand is 77 years old. At first, we started as a small drug store at the foot of Memorial Bridge. Nowadays, we have grown into an herbal medicine dispensary, producing and manufacturing products offered at over 10,000 drug stores and convenience stores. The challenges of running our company are figuring out how to maintain knowledge and wisdom from generation to generation and using innovations and technologies to develop the products. We focus on the quality and the utilities to be at the top of consumers' minds."
"The image of herbal medicines may seem a bit old or outdated. Ouay Un Osoth continues to work on our brand. We've adjusted the brand image to keep up with industry trends. Before we started Ouay Un Osoth, we probably looked at the brand as a person - probably an old person. The elderly may be healthy, but signs of aging can be seen. It explains why we need to adjust our brand to keep up with what happens these days. We've made changes to our packaging and our recipes, making it safe to use for a wide age range, including infants. Obviously, creating a brand and a new product targeting younger generations is extremely challenging. Our mission is to create a brand that young people have no hesitations when buying. We also aim to create return customers who will become our regulars," Dr. Chanun explained further.
The main distribution channels for herbal medicines from Ouay Un Osoth are drug stores (60%), modern trade (30%), and online platforms (10%). 45% of customers are in Bangkok and 55% are in upcountry. The Golden Dragon inhaler is 45 baht and available at drug stores, Lotus's, Pure (a drug store in Big C), King Power, GoFresh, 7-Eleven, and convenience stores nationwide.
For more information about products from Ouay Un Osoth, please visit the following platforms:
Website Online Store: https://shop.ouayun.com/th
Facebook Ouay Un/ Herbal One: www.facebook.com/OuayUn/
Line Official : @ouayun_osoth and Tel.: 02-455-9554
Source: Branded The Agency
